NEW YORK (CNN/Money) -
Whether it's in bumper-to-bumper traffic or during flight delays at airports, parents traveling with youngsters will have their hands full.
|McDonald's Happy Meals will feature one of eight interactive videogame devices based on Sega's top-selling games.
For that reason, McDonald's Corp. (Research) is hoping you'll pony up for a distraction, specifically its new Happy Meal toy.
The fast-food giant said Thursday that each Happy Meal purchased between Dec. 3 and Dec. 27 will come with a handheld gaming device -- based on one of Sega's video characters.
The promotion is the second time that McDonald's has cooperated with video game maker Sega. The two teamed up with a similar promotion in the spring of 2003. "That promotion was extremely popular," said Jonni Hegenderfer, a spokeswoman for McDonald's.
McDonald's also is trying to sweeten the deal.
McDonald's said that 2,500 lucky children will find a silver-colored handheld device in their Happy Meal bag. Twenty-five of those will be given a check of $2,500 and could be used to purchase a video gaming system of their choice, according to McDonald's official rules. The other 2,475 who received a silver-colored device will win a Sega video game -- either Sonic Heroes or Sonic Mega Collection Plus.
McDonald's launched its Happy Meal in 1979, and the promotion with Sega is a part of McDonald's "25th Years of Happiness" celebration, said Hegenderfer.