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Study points to poor holiday shopping
Says spending rose just 2.8 percent in November and most recent week posts a decline.
December 7, 2004: 3:45 PM EST

NEW YORK (CNN/Money) - Retail sales rose an anemic 2.8 percent in November, although there is little evidence those numbers represent an early indication of a poor Holiday shopping season, according to a study.

Shoppertrak said the increase reported in the study released Monday compared last month's U.S. retail sales against November 2003.

While the increase is the second smallest reported for any month the entire year, the retail industry research company said it was too early to draw any conclusions on the strength of the overall holiday shopping period.

"The holiday shopping season, thus far, has been choppy and overall sales performance will be difficult to determine until further into the season," Shoppertrak quoted Michael Niemira, chief economist and director of research for the International Council of Shopping Centers, as saying in its press release. "We should get a clearer picture of retail performance following the Saturday before Christmas, which is typically one of the largest retail shopping days of the year."

On a positive note, Shoppertrak said sales for the week ended December 4, rose 9.3 percent compared to the previous week ended November 27.

However, it also said sales for the same week were 3.1 percent below the same week a year earlier.  Top of page




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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.