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Commentary > HaysWire
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Shopping micro and macro
The numbers are in ... but these early retail sales reports only provide part of the picture
December 13, 2004: 8:39 AM EST

NEW YORK (CNN/Money) - Shopping is obsessing a lot of us, on a micro and macro level as Hanukah continues and Christmas approaches.

After a weekend of micro -- buying gifts -- today we get the macro: retail sales for November were up 0.1 percent; up 0.5 percent if you leave out auto sales. The numbers were a tiny bit better than expected.

Unfortunately this report only gives us a hint of what the first part of the holiday shopping season looked like, because it started at the tail end of the month.

And remember, the government surveys about 12,000 stores, but in its first monthly read on retail sales, it only has about a third of the sample survey in hand. So that also limits the impact of the shopping signal sent by this report.

Looking ahead, discounts abound and oil prices are dropping, allowing gas prices to ease. Maybe this will ease the minds of those who are less than certain about their job futures in 2005.

As for the affluent, whose home prices have skyrocketed and whose jobs are not in danger of being restructured or outsourced, this may turn out to be another hot shopping Christmas.  Top of page


Kathleen Hays is economics correspondent for CNN and contributes to Lou Dobbs Tonight.




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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.