Homepage

News > Technology
    SAVE   |   EMAIL   |   PRINT   |   RSS  
AOL Music, Chevy in harmony
Online music site inks a sponsorship deal with GM unit, financial terms are not being disclosed.
May 3, 2005: 11:22 AM EDT

NEW YORK (CNN/Money) - AOL Music has signed a sponsorship deal with Chevrolet, the companies announced.

Chevrolet will be the exclusive sponsor of AOL Music Sessions, AOL Music's in-studio performance program, for the remainder of 2005.

Financial terms are not being disclosed, but sources say the deal is valued at about $5 million, according to media reports. A spokeswoman for AOL Music confirmed that it is the biggest deal in AOL Music history.

"We're excited to work with Chevrolet to align with their music strategy and as part of our commitment to bring popular programs like AOL Music Sessions to millions of fans each week," Mike Kelly, President, AOL Media Networks, said in a statement.

"Music is a key component of Chevrolet's DNA, and teaming up with a leading online content provider that is AOL for this sponsorship will enable us to reach music fans in a unique, creative way," Kim Kosak, General Director of Advertising and Sales Promotion for Chevrolet said in the statement.

"This exemplifies Chevrolet's digital strategy to extend the 'An American Revolution' campaign beyond traditional media to reach new consumers," she added.

For more deals in the works, click here.

A previous version of this story erroneously omitted the word "Music" in quantifying the size of the deal. CNN/Money regrets the error.  Top of page

graphic


YOUR E-MAIL ALERTS
General Motors Corporation
America Online, Inc.
Music
AOL
Manage alerts | What is this?