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Wendy's plans Frosty giveaway
Fast-food chain says weekend promotion is a way to thank customers after 'chili finger' incident.
May 12, 2005: 6:36 PM EDT
Wendy's Frosty
Wendy's Frosty
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NEW YORK (CNN/Money) - Wendy's restaurants are giving away free Frostys frozen desserts this weekend as a thank you to customers who supported the burger chain following an embarrassing incident in California where a women allegedly planted a severed finger in a bowl of chili.

"Our customers stood by us while we defended our good name and protected our employees' livelihoods, so now we're showing our appreciation with free Frostys," Tom Mueller, Wendy's chief executive, said in a press release. "We're moving on."

The incident has hurt Wendy's (Research) business, particularly on the West Coast, with the company estimating same store sales took a 2 to 2.5 percent hit in the most recent quarter.

Anna Ayala of Las Vegas caused a media sensation in March with her claim of the finger in her food at a San Jose, Calif., Wendy's. Police have since charged Ayala with attempted grand theft.

The company estimates it will give away 14 million Junior Frostys during the event, which runs nationwide from Friday through Sunday. No other purchase is required.

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