NEW YORK (CNN/Money) -
Andre 3000, half of the Grammy-winning duo Outkast, is taking his style to the next level and the next generation.
The artist turned media mogul, whose real name is Andre Benjamin, inked a one-year development deal with Viacom's (Research) Nickelodeon and MTV to develop films, TV programs and direct-to-DVD releases, for the cable channels and their respective movie studios, according to Wednesday's New York Post.
"I think this is just another avenue to put ideas through -- it's the same approach I take when I produce and write songs," Benjamin told the newspaper. "I wanted to take it to the family television and the DVD world."
Benjamin declined to elaborate on the projects he has under way.
"I'm thinking that the kids now are not so 'kiddie' as they used to be," he said. "If you look at most of the kid movies today, they're borderline 'adultie,' they have a certain hipness and an edge about them that I think kids appreciate now. You have to think of kids now in a smarter, cooler way."
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