McDonald's beefs up chicken offerings
The fast-food chain looking at other products, rather than its iconic burger, to boost sales.
By Parija Bhatnagar, CNNMoney.com staff writer


NEW YORK (CNNMoney.com) - In a move away from its iconic burgers, McDonald's is looking to new chicken products, coffee and fresh foods such as salads and fruits to help spur sales in 2006 and beyond, the president of McDonald's North America, told a gathering Monday in New York.

Ralph Alvarez, speaking on the second day of the National Retail Federation's 94th annual convention, said current eating trends dictate how the No. 1 fast-food chain tweaks its options.

"Beef sales have been flat year over year, while chicken product sales are growing 8 to 10 percent a year," Ralph Alvarez, president of McDonalds North America, said.

"Beef sales have been flat year over year, while chicken product sales are growing 8 to 10 percent a year," he said. "As a brand we have to follow trends."

"Today, we're selling $2 billion in chicken, and that's significantly up from a few years ago," Alvarez said. "We believe this trend will continue so we're putting a stronger focus on chicken rather than beef but its not at the expense of beef, rather incremental to it."

He also said McDonald's (Research) will be developing more portable "on the go" products such as coffee and its breakfast McGriddle sandwiches.

Alvarez said the coffee category offered a big opportunity for the company.

"We believe we can kick it up a notch," he said. "We want to offer great coffee at a very good price and we want to enhance our coffee offerings."

McDonald's is expected to report December same-store sales Tuesday. Analysts expect the fast-food chain to report increased sales for the 33rd straight month, part of a turnaround that began in 2002.

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.