NEW YORK (CNNMoney.com) - Wonder bread is trying to become that much more incredible.

Responding to the growing consumer demand for breads with whole grain, Interstate Bakeries Corporation, the maker of Wonder bread, announced Monday that three new versions will hit store shelves this week.

Wonder will unveil healthier whole grain bread later this week.

The new varieties of the popular white bread, will keep the taste and texture of white bread, but will include whole grain, according to the company.

Citing market research, Interstate said that 8 out of ten white bread consumers want white bread with whole grain nutrition.

"With our exciting new varieties of bread, Wonder is renewing its focus on health -- providing consumers more nutrition than ever before from a brand they know and love," Richard Seban, chief marketing officer for Interstate Bakeries said in a statement.

Wonder bread, which celebrates its 85th anniversary this year, will continue to sell traditional Wonder white bread in updated packaging under Wonder Classic and Wonder Classic Sandwich.

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