Fight back: Dishonest brokers
Greed is not good if it means the broker wins, not you. Here's what you can do.
By Ellen McGirt with Kate Ashford, George Mannes and Pat Regnier, MONEY Magazine

NEW YORK (MONEY Magazine) - Unlike, say, salespeople in a clothing store, brokers are obligated to see that what they sell fits you -- your financial condition and sophistication, investment objectives and tolerance for risk.

But complaints of unsuitable investments are among the most common to reach the NASD, the securities industry's self-regulator. And it goes beyond brokers stuffing your 90-year-old Uncle Jack's portfolio with penny stocks. Last year the NASD fined brokers $40 million for steering their customers into certain share classes of mutual funds, maximizing the brokers' take at their clients' expense.

How to fight back:

1. Find a boss

First, complain to your broker's supervisor or compliance department. (Ignore a broker who says he's his own boss; there's always a higher-up.)

Document your phone call. Take care in any subsequent written correspondence not to weaken your case.

"Don't cast blame on yourself or make unneeded admissions," says Mason Alan Dinehart III, a securities arbitration veteran whose Web site, Fend.com, has many helpful resources.

2. Get a big gun

Better than writing the letter yourself, says Dinehart, is getting a securities lawyer to write one for you. "If they see you have backup," he says, "it's much more likely they'll fix the problem."

3. Tell the authorities

Depending on where you live, your state securities regulator may be willing to take on the broker. (See nasaa.org for a listing). You can also file a complaint with the NASD (complaint.nasd.com), a particularly useful tactic if your claim is too small to justify hiring a lawyer.

4. Move quickly

You'll have a stronger case, more rights and an easier time undoing wrongs if you act as soon as you become aware of the problem, says attorney Philip M. Aidikoff, who represents aggrieved brokerage customers.

"This isn't something people can sit on their hands about."

Next: The little things we hate Top of page

Class acts
Among mutual funds charging sales loads, different classes of shares -- identified by the letters A, B and C -- carry different sales charges and expense ratios. A's are usually the best deal for a long-term investor, says business prof Thomas Smythe of Furman University. Use this table and the NASD's fund expense analyzer to check what your broker is telling and selling you.
Type/typical cost When it's right for you When it's a bad choice
Class A 5 percent up-front sales load and 1.3 percent annual operating fees, known as "expense ratios," for U.S. stock funds. Long-term investors save on operating fees. "Breakpoints" cut loads on big purchases. If you move in and out of funds, the up-front sales commission will put a hurt on your returns.
Class B No up-front load; 2 percent expense ratio; back-end charge when you sell that starts at 5 percent and declines to 0 percent over time. Usually convert to cheaper A shares after eight years. Like A's, B shares are for longterm holders. Though they seem cheaper -- that's why brokers like them -- they may cost the same or more over time. A's are better if you earn breakpoints for big investments. And if B's don't convert to cheaper A's, your returns will suffer.
Class C No up-front sales load; 2 percent expense ratio; back-end charge of 1 percent, declining to 0 percent after a year. If you plan to sell within seven years, C's typically beat A's and B's. The expense ratio will kill you over the long run.
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.