Cars that look like coffee cups, giant turtles, enormous noses
Turtle Transit brought in $2 million last year by transforming ordinary cars and trucks into promotional vehicles.
Julie Sloane, FSB writer

NEW YORK (FORTUNE Small Business) - James Riseborough is 6-foot-8, and, as if that weren't enough to get him noticed, he drives what looks like a giant turtle.

Why? Riseborough, 41, owns Turtle Transit, which brought in $2 million last year by transforming ordinary cars and trucks into promotional vehicles.

Photo GallerylaunchSee more photos

Monster.com was the company's first customer, in 2001, and once its Land Rover-based Monsters hit the road, Turtle Transit, based in Lancaster, Mass., took off.

To promote Puffs tissues last year, Riseborough's staff of 11 created a fleet of "noseways" - Segway scooters with fiberglass noses.

For Dunkin' Donuts, Turtle Transit turned the cab of a truck into an 11-foot-high cup of coffee. (The truck bed was, of course, a box of doughnuts.)

Turtle's latest creations to hit the streets -- a Ford F150 truck and Fusion sedan -- will cruise around the country to promote NASCAR. Both will be dressed up to resemble NASCAR racing vehicles and they will have video games, computers and satellite TV monitors inside.

Gallery: Turtle Transit's creations

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.