Cars that look like coffee cups, giant turtles, enormous noses
Turtle Transit brought in $2 million last year by transforming ordinary cars and trucks into promotional vehicles.
Julie Sloane, FSB writer

NEW YORK (FORTUNE Small Business) - James Riseborough is 6-foot-8, and, as if that weren't enough to get him noticed, he drives what looks like a giant turtle.

Why? Riseborough, 41, owns Turtle Transit, which brought in $2 million last year by transforming ordinary cars and trucks into promotional vehicles.

Photo GallerylaunchSee more photos

Monster.com was the company's first customer, in 2001, and once its Land Rover-based Monsters hit the road, Turtle Transit, based in Lancaster, Mass., took off.

To promote Puffs tissues last year, Riseborough's staff of 11 created a fleet of "noseways" - Segway scooters with fiberglass noses.

For Dunkin' Donuts, Turtle Transit turned the cab of a truck into an 11-foot-high cup of coffee. (The truck bed was, of course, a box of doughnuts.)

Turtle's latest creations to hit the streets -- a Ford F150 truck and Fusion sedan -- will cruise around the country to promote NASCAR. Both will be dressed up to resemble NASCAR racing vehicles and they will have video games, computers and satellite TV monitors inside.

Gallery: Turtle Transit's creations

Related:

Best cars with great gas mileage.

Wheels with buzz.

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.