CNNMoney.com
Companies Economy International Corrections Pre-market Trading After-hours Trading Winners/Losers/Actives Bonds Currencies Commodities World Markets Subscribe to Real Money Newsletter Subscribe to Money Magazine Money Magazine Real Estate Taxes Jobs Ask the Expert Money 101 Autos Mutual Funds The Help Desk Loan Center Best Places to Live Subscribe to Money Magazine Ask the Expert Ultimate Guide to Retirement Retirement Calculators Rules of Retirement Best Funds Best Places to Retire Fortune Brainstorm Tech Apple 2.0 Blog Big Tech Blog Sectors and Stocks Tech Talk Questions & Answers Innovation Nation Small Business Video 50 Best Places to Launch Resource Guide Next Little Thing Subscribe to Fortune Magazine Fortune 500 Brainstorm Tech Investing Management Executive Interviews Rankings Main Create Portfolio Edit Portfolio Create Alerts Edit Alerts
Microsoft exec jumps to Google
Another prominent Google-fighter leaves Redmond. This one concludes: If you can't beat 'em, join 'em.
Owen Thomas, Business 2.0 Magazine online editor

SAN FRANCISCO (Business 2.0) -- It hasn't been a good month for Microsoft's Google-fighters. So bad that one left abruptly last week, and another decided this week to switch teams.

Vic Gundotra, a general manager for platform evangelism at Microsoft and a 15-year employee, has agreed to join Google after first spending a year working on charitable endeavors, Business 2.0 has learned.

"Mr. Gundotra has resigned from Microsoft (Charts) and entered into an agreement with Google," Google (Charts) spokesman Steve Langdon wrote in an emailed statement. "He will not be a Google employee for one year and intends to spend that time on philanthropic pursuits. We are uncertain what precise role he will play when he begins working for Google, but he has a broad range of skills and experience which we believe will be valuable to Google."

Microsoft spokesman Tom Pilla confirmed Gundotra's departure and says that the executive has a noncompete agreement with Microsoft preventing him from working for a competitor for one year after leaving the company.

Gundotra had been charged with getting developers to write programs that build on top of Microsoft's desktop software and online services. Most recently he had been working out a strategy to compete with the draw of Google's newer, Web-based software applications.

His departure comes shortly after the abrupt departure of Martin Taylor, a corporate vice president charged countering Google by marketing Microsoft's Windows Live and MSN services.

Developers, developers, developers

Taylor ranked higher than Gundotra, but Gundotra's role at Microsoft may have been more critical than Taylor's marketing work. In technology, "evangelism" - which was Gundotra's main duty - is the process of reaching out to independent developers and persuading them to use that company's products as a platform upon which to write software programs.

Microsoft CEO Steve Ballmer gained infamy when a video clip of him chanting "Developers, developers, developers," at a company event spread around the Internet. But although Ballmer may have looked foolish, the courting of developers is a deadly serious matter for Microsoft.

"Evangelism is a significant part of Microsoft's success, and Vic has been a key part of that," says Greg DeMichillie, a senior analyst at research firm Directions on Microsoft.

Over the past few years, Gundotra has led an effort to reach out to software developers through blogs, online video, and other Web-based tools to present a friendlier face. He hired Microsoft blogger Robert Scoble, who became perhaps the best-known corporate blogger around. Scoble is now leaving the company as well.

As a result, "overall, developers are much more satisfied with Microsoft than they were three or four years ago," says DeMichillie.

A threat from new platforms

But Microsoft faces a threat from Google that goes beyond trouncing MSN in the Web search business.

In Google, software companies see an example of a different way to write software and make money off of it. Google has popularized technologies like Linux and Ajax that compete with Microsoft Windows as tools for writing code, and shown that companies can make money off of Web-based software that is supported by online ads instead of by selling packaged software designed to run on desktop operating systems like Microsoft Windows.

Google also has started to create a software platform of its own, allowing developers to create new Web-based software based on services like Google Maps, Google Earth, Gmail and its AdWords advertising service.

Gundotra had been leading an effort to persuade developers to build software on top of Microsoft's MSN and Windows Live online services instead of Google's platform.

His departure will hardly hamstring Microsoft, a company with 70,000 employees. But Gundotra's move to Google is the latest in what has to be a disturbing trend to Microsoft's top management.

Among the ex-Microsoft executives and top technical talent now at Google are former Microsoft China head Kai-Fu Lee; Mark Lucovsky, a top engineer whose departure upset Ballmer so much that the CEO allegedly threw a chair across an office; and Adam Bosworth, a former general manager and software expert.

_____________________________________________________

YOUR E-MAIL ALERTS
Follow the news that matters to you. Create your own alert to be notified on topics you're interested in.

Or, visit Popular Alerts for suggestions.
Manage alerts | What is this?
© 2010 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy. Advertising Practices.
Copyright © 2010 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.