NEW YORK (CNNMoney.com) -- On Monday NBC will launch a massive new web photo bank featuring millions of images from its past and present television content, said the company.

The NBC Universal Photo Bank was created in conjunction with Digital Railroad Inc., and NBC will actively develop and and license content from the site.

An image of comedian Bob Hope from NBC's archives.

The studio becomes the first to manage and market its own photo licensing and distribution strategy. Studios typically contract the work to outside agencies.

The company's digital media distribution group will manage the photo archive.

"Digital Railroad's feature-rich digital technology platform enables NBC Universal to display and protect our valuable photo assets while we provide our valued clients and photo buyers with an efficient and easy-to-use digital image archive search, delivery and workflow solution," said Ray Slay of NBC Universal Photography and New Media, in a statement.

The site is located at www.nbcuphotobank.com.

NBC Universal is 80 percent owned by GE (Charts). The remainder is owned by Vivendi (Charts).

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