PC seen getting a price chop this holiday season

Over two-thirds of notebook PCs are estimated to be priced under $1,000 due to delay of Microsoft's Vista, paper reports.


NEW YORK (CNNMoney.com) -- Computer prices are expected to tumble through the holiday season as PC makers try to clear out merchandise ahead of the launch of Microsoft's new operating system Vista, according to a report published Thursday.

Citing estimates from the research firm Current Analysis, the Wall Street Journal reported that 70 percent of notebook PCs sold this holiday season will be priced at less than $1,000. In 2004, just 38 percent of notebook PCs were priced at less than $1,000, according to the paper.

"It's going to be a blowout sale," Samir Bhavnani, research director at Current Analysis, told the Journal.

The price chop, expected to come from both manufacturers such as Sony (Charts) and retailers like Circuit City Stores Inc. (Charts), was prompted by Microsoft's (Charts) decision to delay the release of its new operating system Vista to January, the paper reported.

It is expected that few consumers will want to purchase computers that run on Windows XP following the launch of Vista, the paper reported, even though Microsoft is launching a coupon program for computer buyers to upgrade to Vista when it premieres next year.

PC makers like Hewlett-Packard (Charts) and Dell Inc. (Charts), had been hoping that the launch of Vista would drive sales during the holiday season, after U.S. PC shipments fell 2 percent during the third-quarter, according to the research firm Gartner, the paper reported.


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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.