Wal-Mart's Black Friday deals uncovered

Retailer's hot Black Friday discounts include a 42-inch Plasma HDTV for $988, $398 Compaq Presario desktop computer and more.

By Parija B. Kavilanz, CNNMoney.com staff writer

NEW YORK (CNNMoney.com) -- Wal-Mart is setting deep Black Friday doorbuster deals on high-definition TVs, DVD players, home computers and toys, according to a copy of the retailer's ad obtained by CNNMoney.com.

Wal-Mart (Charts), the world's largest retailer, already signaled its intention to be very price aggressive over the November-December gift-buying period by being be the first out of the gate to chop prices on toys and electronics.

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Wal-Mart's Black Friday ad

On Black Friday, the day after Thanksgiving, its deals get even lower.

And here's what to expect: A 42-inch Plasma HDTV for $988 (one per customer); Compaq Presario PC media and entertainment center for $398 (minimum 15 per store and one per customer); Kodak EasyShare C633 digital camera and printer dock bundle for $189.74; Barbie Fashion Fever dolls priced at $5 each and movie DVDs priced between $1.88 and $3.44 each.

The ad showed these special discounts will be available to shoppers on Nov. 24 from 5 a.m. to 11 a.m.

Typically Wal-Mart and other retailers debut the eagerly awaited day-after-Thanksgiving specials a few days in advance, but the information appears to have been leaked to a few Web sites such as Gottadeal.com.

Wal-Mart officials said they weren't aware that the ad was leaked.

Wal-Mart spokeswoman Linda Blakley said the retailer will unveil its Black Friday deals Nov. 20. "We want customers to know that they should stayed tuned. We're not done yet," she said.

Brad Olson, the founder of Gottadeal.com, a Web site that markets itself as one of many "official Black Friday deals site," told CNN/Money that Wal-Mart's ad was sent anonymously to him. Besides Wal-Mart, the site has also posted Black Friday deals from 16 other retailers, including Kmart, Best Buy (Charts) and Circuit City (Charts).

Another Web site - dealtaker.com - also obtained the Wal-Mart ad anonymously this morning, said the site's founder Neal Rapoport.

While some smaller merchants have leaked their Black Friday ads to his Web site in the past, Rapoport said he doesn't suspect bigger retailers like Wal-Mart would deliberately want to lose the element of surprise two weeks before Black Friday.

CNNMoney.com first reported that Wal-Mart - after suffering some spooky October sales figures - wasn't waiting until Black Friday to unveil its holiday bargains and get people buying again at its discount stores.

Wal-Mart has already chopped prices on hot electronics and more than 80 toys. Some analysts speculate that Wal-Mart's rival Target (Charts) could be pressured to match Wal-Mart's holiday prices although other merchants such as J.C. Penney (Charts) might hold off on going head-to-head against Wal-Mart and set only moderate holiday discounts.

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.