Valentine's Day: No skimping this year

Survey: Most couples plan on buying their significant other a gift; 75% expect a gift with an average cost of $100.


NEW YORK (Money Magazine) -- Four out of five spouses will buy a their significant other a Valentine's Day gift in 2007, according to a new survey by Money Magazine and market research firm ICR.

Out of the 756 respondents with a significant other, about half (45 percent) are expecting to spend under $50 on a valentines gift for their loved one. Male gift givers are bigger spenders and on average will shell out $138 on a gift while women plan on spending $74, the survey said.

The survey also showed about 75 percent of men and women with a significant other are expecting a Valentine's Day gift, averaging $100 in value. However, more than one third of men would prefer it if their spouse did not spend anything on them for the holiday, compared to less than 20 percent of women.

The Money/ICR poll was conducted by telephone with a nationally representative sample of 1009 Americans between December 6th - 10th, 2006. The margin of error was plus or minus 3.1 percentage points.  Top of page

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.