Super Bowl snacking is worth millions

NEW YORK (CNN) -- With eyes glued to their TVs this Sunday, Americans across the nation will be chomping on millions of dollars of delivered goodies while watching Super Bowl XLI on the second highest food consumption day of the year, behind Thanksgiving.

According to the National Restaurant Association, one in seven Americans - or 15 percent of the country - ordered takeout or delivery food as they watched last year's game.

Approximately 22 percent of young football fans, ages 18 to 25, in 2006 ordered food to eat at home for the game, the restaurant association says.

Fifty-eight percent of those who ordered takeout or delivery ordered pizza, while 50 percent ordered chicken wings and 20 percent ordered sandwiches or subs.

The restaurant association says these figures do not typically vary year-to-year and serve as good gauge for this coming Sunday's food intake by Americans.

Papa Johns (Charts) pizza chain, for example, expects to sell about 600,000 pizzas this Sunday alone and more than a million chicken wings through its 2,600 restaurant locations.

Sunday revenues for the company are expected to exceed $6.5 million and more than 3,000 customers have already pre-ordered their Super Bowl snacks.

The vendor will triple its Sunday staffing to accommodate the influx of business and delivery drivers will make approximately $75 to $100 per shift.

Stocks in the restaurant industry have had very different fortunes over the last year. Yum Brands (Charts), owner of Pizza Hut, KFC and Taco Bell, is up 19.4 percent. Domino's Pizza (Charts) has risen 14.0 percent. On the losing side, Papa John's has shed 15.5 percent and Pizza Inn (Charts) has fallen 28.3 percent.

By CNN's Katy Byron

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