Cartoon Network boss quits over bomb scare

Jim Samples is taking the fall for the marketing debacle at Turner Broadcasting.


NEW YORK (CNNMoney.com) -- The head of Cartoon Network resigned Friday after the network's guerilla marketing scheme for one of its shows went bad last week and led to a bomb scare in Boston - a fiasco that cost its parent company $2 million.

In a letter to employees, Jim Samples, the general manager and executive vice president of the network, wrote: "I deeply regret the negative publicity and expense caused to our company as a result of this campaign. As general manager of Cartoon Network, I feel compelled to step down, effective immediately, in recognition of the gravity of the situation that occurred under my watch."

Turner Broadcasting System and Interference Inc. agreed to pay $2 million to make amends for last Wednesday's bomb scare in Boston, the Massachusetts attorney general said Monday. TBS is the parent of the Cartoon Network, which initiated the marketing scheme. CNN, CNNMoney.com and TBS are all owned by Time Warner Inc. (Charts), the world's largest media company.

Samples had been with Atlanta-based Cartoon Network for 13 years.

In the marketing scheme, battery-powered cartoon advertising signs were placed around Boston and other cities for Aqua Teen Hunger Force, a show that's on the Cartoon Network's late-night Adult Swim programming. The signs led to a massive security alert around Boston.

-- from CNN's Katy Byron and CNNMoney.com's Rob Kelley


Turner said to pay $1 million to Boston security  Top of page

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.