Sarah Jessica Parker to launch low-end clothing line

Former 'Sex and the City' star and Gap spokeswoman set to launch low-end women's sportswear label, 'Bitten,' this June.

By Parija B. Kavilanz, CNNMoney.com senior writer

NEW YORK (CNNMoney.com) -- Style icon Sarah Jessica Parker only wore designer clothes in "Sex and the City." But her own sportswear line, which launches this June, promises affordable fashion for the masses, with every item priced less than $20.

Parker, a former spokeswoman for Gap Inc., (Charts) has paired up exclusively with mall-based collegiate wear seller Steve & Barry's to sell her "Bitten" label beginning June 7.

bitten_sjp.03.jpg

Steve & Barry's has become one of America's fastest-growing national mall-based concepts selling clothing and accessories at $20 or less.

In a statement, the company said Parker decided to partner with Steve & Barry's after learning of the company's philosophy to offer high-quality merchandise at the lowest possible prices.

"Women should be able to wear great clothes and not lie in bed at night feeling guilty about how much money they've spent," Parker said in a statement.

The tagline for the collection reads: "Fashion is not a luxury, it's a right."

The company said the label will consist of about 500 clothing items and accessories, including knit shirts, wool and cashmere sweaters, dresses, lingerie, jeans, jewelry and footwear.

Luxury goods: Tremors from the global sell-off Top of page

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.