Ex-exec slams Wal-Mart for smear campaign

Julie Roehm calls retail giant's countersuit against her for traveling at company's expense with a colleague and for misusing ad agency review process an 'attack.'


NEW YORK (CNNMoney.com) -- A former marketing executive for Wal-Mart Stores Inc. said the retailer's actions against her are a "smear campaign."

"Wal-Mart has concocted a smear campaign against me," Julie Roehm said in a statement released by her attorney, John Schaefer.

Roehm was fired by the retail giant on Dec. 4 after less than a year as head of marketing communications at the world's largest retailer. She sued the company, claiming breach of contract and fraud.

Wal-Mart (Charts) countersued Roehm, claiming she and a marketing colleague had a romantic relationship, traveling on the company's dime, and used a review of advertising agencies to seek jobs at one of those agencies.

"Wal-Mart is insinuating things about my personal life and pretending I violated some code of ethics with advertisers, all to distract from the reality that it didn't want my form of progressive marketing," Roehm's statement said.

"As in other cases, Wal-Mart has attacked the victim."

Wal-Mart accused Roehm and former executive Sean Womack of traveling at the company's expense ostensibly on Wal-Mart business in order to spend time together.

Wal-Mart also charged the executives with misuse of the agency review process, accepting gifts from advertising agency DraftFCB, which was later chosen to handle Wal-Mart's ad account, and of discussing job opportunities with that agency.

Wal-Mart said in the suit that Roehm had violated company policy that prohibits inappropriate relationships between supervisors and associates - and forbids accepting gifts from suppliers.

Wal-Mart sues former exec for using funds  Top of page

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.