Google said to mull DoubleClick buy

Move comes after Microsoft, Yahoo, AOL named as potential suitors for online ad placement firm: report.


NEW YORK (CNNMoney.com) -- Google is said to be a contender to acquire Web advertising placement firm DoubleClick after Microsoft was reported to be considering buying the company, according to a news report Monday.

The price for DoubleClick, a company that sees a sizeable piece of the online advertising placement market, is believed to now stand above $2 billion, The Wall Street Journal reported.

The news casts a shadow over Microsoft's (Charts) reported plans for acquiring the company although the No. 1 software company could make a higher offer, according to the report.

Microsoft was reported to be in talks with DoubleClick on Mar. 28, also in the Wall Street Journal.

Google (Charts), the No. 1 Web search firm, is joining a crowded field of possible suitors for the firm, including Time Warner's (Charts) AOL and Yahoo (Charts), the newspaper reported.

DoubleClick is majority owned by private equity firm Hellman & Friedman.

Time Warner owns CNNMoney.com.

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.