SpongeBob splashing into family vacations

Nickelodeon, Marriott announced joint venture to create 20 family-themed waterparks by 2020.


NEW YORK (CNNMoney.com) -- Nickelodeon, hotel firm Marriott and property developer Miller Global Thursday announced a joint venture to create Nickelodeon-themed waterpark resorts aimed at vacationing families.

The companies plan to have 20 waterpark resorts called "Nickelodeon Resorts by Marriott" in operation by 2020 in the U.S., Europe, Asia, Mexico and Australia, said Marriott CEO and chairman J. W. Marriott, at a press conference in New York.

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The first resort, to be built in a former naval yard, Liberty Station in San Diego, will be an upscale resort with 650 rooms.

MTV Networks CEO Judy McGrath said the resorts represented Nickelodeon's desire "to be everywhere where kids and families want us to be."

Media channel Nickelodeon, whose programs include SpongeBob SquarePants and Zoey 101, is owned by Viacom (up $0.46 to $44.99, Charts)-owned MTV Networks. Marriott (Charts, Fortune 500) operates about 2,700 hotels in 65 countries. Miller Global Properties owns 80 properties in the U.S. and Europe including 3,300 hotels. Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.