Resources for online marketing

Before you try podcasting, YouTube, blogging or redoing your website, check out these links.

By Susan G. Hauser

(FSB) -- You can't expect to compete as a small business today without taking advantage of online marketing tools. These links can help.

Build a Great Site

U.S. Small Business Administration: The SBA offers an Internet and eCommerce primer.

SCORE's "10 ways to make your web site work harder for you": Tips from the "Counselors to America's Small Business."

Internet and search-engine marketing

My Own Business: A nonprofit offers a free online course that covers everything from setting up a website to operating on eBay

Google's guidelines for webmasters: Help the search-engine giant find, index and rank your site.

NFIB's "Getting Your Site Found Through Web Searches": Tips from "the voice of small business."

Duct Tape Marketing: A book with tips on small-business marketing and coaching.

Blogs, Podcasts and YouTube

YouTube: Thinking about broadcasting yourself?

About.com's "How to create and promote a podcast": 4 steps to putting together a podcast.

Wikipedia on Podcasts: Check out the free online encyclopedia's useful breakdown of all things podcast.

Business 2.0's "Blogging for Dollars": It's not just a hobby - some small sites are making big money. Here's how to turn your passion into an online empire.

Robin Good's "Ten Ways You Can Use YouTube To Promote Your Online Content":

Single Throw Internet Marketing: Strategies that may be able to increase the quality of your sales leads.

The Meadow, Salt News: Good small-business example of a Web site and blog reciprocally driving traffic. Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.