Resources for online marketing

Before you try podcasting, YouTube, blogging or redoing your website, check out these links.

By Susan G. Hauser

(FSB) -- You can't expect to compete as a small business today without taking advantage of online marketing tools. These links can help.

Build a Great Site

U.S. Small Business Administration: The SBA offers an Internet and eCommerce primer.

SCORE's "10 ways to make your web site work harder for you": Tips from the "Counselors to America's Small Business."

Internet and search-engine marketing

My Own Business: A nonprofit offers a free online course that covers everything from setting up a website to operating on eBay

Google's guidelines for webmasters: Help the search-engine giant find, index and rank your site.

NFIB's "Getting Your Site Found Through Web Searches": Tips from "the voice of small business."

Duct Tape Marketing: A book with tips on small-business marketing and coaching.

Blogs, Podcasts and YouTube

YouTube: Thinking about broadcasting yourself?

About.com's "How to create and promote a podcast": 4 steps to putting together a podcast.

Wikipedia on Podcasts: Check out the free online encyclopedia's useful breakdown of all things podcast.

Business 2.0's "Blogging for Dollars": It's not just a hobby - some small sites are making big money. Here's how to turn your passion into an online empire.

Robin Good's "Ten Ways You Can Use YouTube To Promote Your Online Content":

Single Throw Internet Marketing: Strategies that may be able to increase the quality of your sales leads.

The Meadow, Salt News: Good small-business example of a Web site and blog reciprocally driving traffic. Top of page

To write a note to the editor about this article, click here.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.