AT&T hires extra 2,000 for iPhone launch

No. 1 telecom company bringing in 2,000 temporary employees to deal with anticipated demand for June 29 launch of Apple's cellphone.


NEW YORK (CNNMoney.com) -- AT&T has hired 2,000 temporary employees to help manage the influx of shoppers expected June 29 when Apple's iPhone goes on sale.

The No. 1 telecommunications company, which will be the exclusive service provider for the iPhone, said it is planning for enhanced security to help control crowds and prevent the theft of Apple's (up $2.32 to $123.87, Charts, Fortune 500) Wi-Fi-enabled cellphone at its roughly 1,800 stores in the first few months of distribution.

The employees "have already been hired and they have already begun working," said AT&T (up $0.00 to $39.53, Charts, Fortune 500) spokesman Michael Coe.

Sales staff at AT&T stores said they expect to see consumers camping outside the night before the launch, according to the Wall Street Journal.

The iPhone - which will sell for $499 and $599, depending on the model - has led to much anticipation among Apple fans, industry watchers and consumers.

AT&T and Apple both face high expectations for a smooth launch of the slim handset capable of playing videos and sorting voicemail in a manner similar to e-mail.

Apple has raised public awareness of the iPhone through public appearances by CEO Steve Jobs at industry events, as well as through an advertising campaign.  Top of page

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.