Made in the U.S.A.'s new cachet

American manufacturers take back turf.


(FSB) -- U.S. toymakers, long ago crowded out by Chinese manufacturers, may be taking back a bit of turf. Whittle Shortline Railroad (woodentrain.com), a Louisiana, Mo., toymaker, saw a 30% surge in sales in June, when lead paint was found on Chinese-made toys. Whittle is happy to play the "Made in USA" card: Its home page now sports a yellow 100% KID-SAFE WITH LEAD FREE PAINTS banner. "The atmosphere right now is positive for us," says owner Mike Whitworth, 59. "American consumers are willing to pay more for quality."

Some businesses go even further in trying to leverage the recall backlash. Frank Davis, CEO of Food for Health International (foodforhealthint.com) in Orem, Utah, drew national media attention for slapping CHINA-FREE stickers on his nutrition supplements. Accused of nativism, Davis, 60, is unapologetic: "I'd prefer to say 'synthetic-free,' but customers are looking for 'China-free' right now." And he says it's working: "We're on the cusp of increasing sales fourfold."  Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.