A new way to time marathonersTemporary tattoos replace the pacing bands used in running races. (FSB Magazine) -- Running a marathon is a lot like bringing a product to market - timing is everything. Graham Henshaw, a product-development engineer and marathoner from Chicago, grew tired of using a pacing band, a bracelet on which runners write data, to time training runs. He came up with an idea: Replace the bracelets with temporary tattoos. Henshaw launched PaceTat (pacetat.com) in March, then moved to Washington, D.C., to market the product full-time. By late September he had sold 30,000 tattoos, which come in 12 versions for different paces. Sold at running stores and marathons, they now brandish the logos of sponsors such as New Balance. |
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