How can I market on a shoestring?
Don't worry about your empty pockets - there are cheap ways to get the word out, says FSB expert David Rippe.
(FSB Online) -- Dear FSB: I own a small health and safety company, which I am financing on a tight budget. What is the best way to market our services in the local metro area (Columbus, Ga.) without breaking the bank?
- Christopher William Dennis, president and director of safety, LIFEworks CPR, Phenix City, Ala.
And you can contact local media, from TV stations to newspapers, with ideas for coverage they can do on your company. Given the life-saving field you are in, you probably have some exciting stories to share.
If you have any money to invest in a direct marketing campaign, consider sending out a well-written cover letter with a brochure to possible clients. (For ideas on how to do this, see Seven smart ways to find new customers). Then follow up with a phone call. Giving your clients a ring after doing your mailing can boost your deal-closing rates exponentially.