Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Hula-hooping to success

An entrepreneur puts new spin on an old toy.

Subscribe to Top Stories
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
By Amy Haimerl, FSB Senior Editor

hoop_dreams.03.jpg

Patrick Deluz spends his days crafting battery-powered Hula-Hoops that pulse with light and color.

His interest was first piqued when his girlfriend brought two hoops home and he tried to spin. He failed miserably and gave up until he met a performance artist who explained that it's all in the hoop, not the hips: The children's models are too light for adults.

Inspired, Deluz, 58, made his own hoops out of black irrigation tubing wrapped in leather from thrift-store skirts. He added LED lights for flash, and his company, Psychedelic Sensually Interactive Hoops, based in Encinitas, Calif., was born. Since then, Deluz's customers have been spinning them everywhere, from nightclubs to the opening party of Cirque du Soleil's Ka in Las Vegas.

Each hoop costs $250 to $320, and Deluz says he has sold 1,000 over the past three years. He is looking for a Chinese manufacturer to help boost his volume, but until he finds one that matches his quality, he must spend six hours handcrafting each hoop. To top of page

To write a note to the editor about this article, click here.

Photo Galleries
Top luxury hotel suites for business travelers For many people, you can't put a price on comfort. More
Million-dollar startups: These firms scored big sales their first year Their first year in business, these companies generated $1 million in sales. More
The 10 best states for retirees It might be worth moving to a new place to find your dream retirement home. Check out these 10 states. More
Sponsors