Hula-hooping to success

An entrepreneur puts new spin on an old toy.

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By Amy Haimerl, FSB Senior Editor


Patrick Deluz spends his days crafting battery-powered Hula-Hoops that pulse with light and color.

His interest was first piqued when his girlfriend brought two hoops home and he tried to spin. He failed miserably and gave up until he met a performance artist who explained that it's all in the hoop, not the hips: The children's models are too light for adults.

Inspired, Deluz, 58, made his own hoops out of black irrigation tubing wrapped in leather from thrift-store skirts. He added LED lights for flash, and his company, Psychedelic Sensually Interactive Hoops, based in Encinitas, Calif., was born. Since then, Deluz's customers have been spinning them everywhere, from nightclubs to the opening party of Cirque du Soleil's Ka in Las Vegas.

Each hoop costs $250 to $320, and Deluz says he has sold 1,000 over the past three years. He is looking for a Chinese manufacturer to help boost his volume, but until he finds one that matches his quality, he must spend six hours handcrafting each hoop. To top of page

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