Tata bid for Jaguar, Land Rover boosted

Unions back offer, say Tata would be best suited to manage the luxury brands if Ford sells them - reports.

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LONDON (CNNMoney.com) -- Unions at Jaguar and Land Rover are backing Tata Motors' offer for the brands, which are being sold by Ford Motor, according to published reports.

The Financial Times and Wall Street Journal reported that workers at both brands have decided to support Tata's bid over rival offers from Indian group Mahindra & Mahindra and private equity firm One Equity Partners.

The unions prefer to remain part of Ford, but believe Tata would be best suited to manage the luxury brands should a sale go through, the reports said.

Union support could give Tata a boost in winning the politically sensitive deal, the newspapers said.

Cash-strapped Ford (Charts, Fortune 500) has said it expects to conclude an agreement to sell Land Rover and Jaguar by early next year at the latest. To top of page

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2012 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2012 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2012. All rights reserved. Most stock quote data provided by BATS.