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FORTUNE Small Business:

Where should I look for new prospects?

FSB helps a pressure-washing service seeking more contracts.

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Get small-business intelligence from the experts. Here's a chance for YOU to ask your pressing small-business questions, and FSB editors will help you get answers from the appropriate experts.
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(FORTUNE Small Business) -- Dear FSB: Do you have any suggestions for a pressure washing service in need of more contracts? What are your thoughts on establishing business relationships with mobile home parks?

- Mark Brookins, Selma, Ala.

Dear Mark: Reaching out to mobile home parks might seem like a great way to obtain a lot of business with one contract, but don't count on it. Unless there is a home owner's association for the park, it's up to the individual residents - not the park owners - to keep the place clean and tidy.

Jack Johnson, a veteran of the industry and owner of Johnson Pressure Washing Service in Tallahassee, Fla., has had experience power washing all types of surfaces.

"In mobile home parks, most of the siding is vinyl, which is easy to clean with simple bleach and detergents. Entering that market means competing with low-ballers who don't have proper equipment," Johnson explains. "If you are a professional service, you don't want to compete with individuals charging $25 per home."

In Johnson's experience, the best market is in middle- to upper-class neighborhoods, with a focus on sidewalks, driveways and decks.

"These homeowners are willing to pay more for a job well done," he says. It's fairly easy to enter this market through an ad in the phone book or on a local radio station.

But Johnson warns: "Don't jump in until you educate yourself on how different chemicals react with woods and stains." Also, check out your state's regulations on chemical cleanup by contacting your local Environmental Protection Agency and speaking with the folks who handle contaminated water.

Another alternative is to become a specialized power washer and enter a niche market. For instance, roof cleaners and gas station power washers typically must have training and certification (EPA regulations vary by state).

Still hooked on the mobile home market? Johnson began his career working with mobile home dealers. "The dealers are involved in setup and resale, so they always want the homes clean when they arrive on the lots," he says. "The dealer relationships may open doors to more mobile home park clients."

The best way to do your due diligence is by speaking to others in the industry. Pressurenet.net is a good starting point. Also, take some time to explore PTstate.com and Pressurewashinginstitute.com to share ideas and gain more knowledge.  To top of page

Talk back: Have you secured deals with mobile home parks or other housing developments? Has your experience been positive or negative?
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