FORTUNE Small Business

Navigon: High-end navigation, low price tag

FSB tech columnist Blum says the Navigon 2100 GPS is ready to rumble with the big boys.

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By Jonathan Blum

(FORTUNE Small Business) -- In case you haven't noticed, there's a whole lot of navigatin' going on. Portable nav systems are popping up in cell phones, in cars, and now, more and more, in your pocket. Navigation stalwarts Garmin International (GRMN) and Magellan Navigation are facing some stiff new competition in pocket navigation. New players are coming onto the market armed with lower prices, nice features and some aggressive designs.

I like what Chicago-based Navigon is doing in portable nav. Its Navigon 2100, especially, is a good, mid-priced portable unit. The system has a wide-screen, 3.5-inch display that is bright and easy to read. It comes with all of the maps in North America built in. Plus, Navigon has worked hard to make its units easy to use. Its 3-D modes are actually 3-D. Turn-by-turn instructions and real-time traffic are on par with other systems from the more storied makers. It also doesn't hurt that the 2100 it offers Zagat survey content.

Not bad for a player that lists for about $250. This one is worth a look for your business's GPS needs. High-end navigation has never been this approachable.  To top of page

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