Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Get professional help: Moxley Carmichael

Clients of this PR and marketing firm get two experts for the price of one.

Subscribe to Top Stories
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)

When Cynthia Moxley invited her husband, Alan Carmichael, to join her public relations and marketing firm in Knoxville, Tenn., in 1998, the couple proceeded with caution. Juggling 15 contract clients, Moxley needed a partner to help her with a growing business- even though she had run Moxley Communications alone for six years and enjoyed her independence.

Carmichael wasn't so sure about teaming up either. "A lot of people said I could never work with my spouse," he says.

And so they did what many modern couples do when they hit a bump in the road. They called a therapist - specifically, Dianne Lemieux, a friend and clinical psychologist who agreed to meet with them for two one-hour sessions.

They learned that they had very different styles. He was accustomed to a militaristic, hierarchical approach; she had a more collaborative, horizontal one. Lemieux insisted that for the venture to work, someone needed to adapt.

So Carmichael tried working her way. Before a month was up, he told Moxley, "I like it better." To be sure the peace would last, though, they waited a year before adding his name to the company stationery.

Clients liked the arrangement, too.

"I got two for the price of one," says Susan Brown, a former client who worked with Moxley Carmichael when she was vice president of Rural/Metro Corp (RURL). "They're not clones. They bring different expertise."

Since Carmichael joined Moxley Communications, which now does business as Moxley Carmichael, the firm's client list has doubled and revenues have soared by 86 percent. A former communications executive at the Tennessee Valley Authority (TVC), Carmichael used his management experience to foster more productivity among the company's staff of 16.

Business partners for almost 10 years, the two now share the title of co-president. But "Cynthia is the founder," he points out. She gets the corner office with a view of the Tennessee River. "I was here first," she pipes up amiably.

Mixing the personal with the professional doesn't worry them, perhaps because they like their work so much. (Both career-minded, they decided not to have kids.) Work comes up in conversation all the time, including at dinner.

"We only stop if someone gets fed up," she says.

"And it's usually Cynthia," he adds. "We have our moments of disagreements, but we always know when to say, 'Let's just go watch Desperate Housewives and revisit this later.'"

At home they split the chores. He does the laundry, vacuuming, and yard work. She handles everything in the kitchen: "Cynthia's an excellent cook, and I'm better off staying away," he says.

About the only time they are apart (and have the chance to vent about work to other people) is during her annual January-weekend getaway with girlfriends and his weekly golf games. She joined him on those outings at first but finally quit. Carmichael explains, "She doesn't want to do anything unless she can be really good at it" - which is probably why their unlimited partnership works so well. -Linda Lee

Photo Galleries
Toy Fair surfaces holograms, robotic animals, dolls for boys The Toy Industry Association's annual fair revealed countless tech-enabled toys -- and some fresh takes on old classics. More
Super Bowl bound? Things to do in Houston besides the big game If you're one of the thousands of fans are headed to Houston for the Super Bowl Sunday, here are five things to do when you're not at the stadium. More
Sneak peek at Super Bowl 51 ads The ghost of Spuds MacKenzie and an ad about immigration steal the show in the swell of upcoming Super Bowl ads. Advertisers are paying, on average, $5 million for 30-second spots during Sunday's game on Fox. But if you want to watch something other than commercials, the New England Patriots happen to be playing the Atlanta Falcons. More