Profiting from political schwag

A button vendor's take on which candidates are the hottest

Subscribe to Top Stories
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)

(FORTUNE Small Business) -- Roving political-schwag seller Cameron Koepke expects a floor fight between John McCain and Mike Huckabee at the Republican convention, and he's been predicting a dead heat between Barack Obama and Hillary Clinton for quite some time.

Lugging his T-shirts and buttons around the primary states, Koepke correctly called the winners of the Iowa caucuses by using his sales and crowd enthusiasm as a gauge (he made no predictions for Super Tuesday). Obama, he says, is the strongest draw - although that hasn't always translated into the highest sales.

Koepke usually pockets about $1 in receipts for each voter at a rally, but Obama packs 'em in so tight that the average drops to 40 or 50 cents.

"With 1,000 people in a ballroom, there's one entrance and exit, and we can cover that with two people. But Obama's putting 10,000 in a building, and you can't see everybody," says Koepke. "But you have more volume, so it works out." To top of page

To write a note to the editor about this article, click here.

Photo Galleries
The hottest gadgets at Mobile World Congress 2015 Take a look at the devices creating a stir at the world's biggest mobile tech show. More
Star Trek technology that we use today With the death of Leonard Nimoy, the actor who played Star Trek's Spock, we remember his character's legacy: The technology we use every day. More
Zombie brands with a second life Where you can still get an Ionic Breeze air freshener. The Sharper Image and five other bankrupt brands still walk among the living, sort of. More
Sponsors