Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Profiting from political schwag

A button vendor's take on which candidates are the hottest

Subscribe to Top Stories
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)

(FORTUNE Small Business) -- Roving political-schwag seller Cameron Koepke expects a floor fight between John McCain and Mike Huckabee at the Republican convention, and he's been predicting a dead heat between Barack Obama and Hillary Clinton for quite some time.

Lugging his T-shirts and buttons around the primary states, Koepke correctly called the winners of the Iowa caucuses by using his sales and crowd enthusiasm as a gauge (he made no predictions for Super Tuesday). Obama, he says, is the strongest draw - although that hasn't always translated into the highest sales.

Koepke usually pockets about $1 in receipts for each voter at a rally, but Obama packs 'em in so tight that the average drops to 40 or 50 cents.

"With 1,000 people in a ballroom, there's one entrance and exit, and we can cover that with two people. But Obama's putting 10,000 in a building, and you can't see everybody," says Koepke. "But you have more volume, so it works out." To top of page

To write a note to the editor about this article, click here.

Photo Galleries
Super Bowl 50 ads are studded with celebrities The 2016 Super Bowl has rolled out the red carpet for the likes of Helen Mirren, Amy Schumer, Seth Rogen, Steven Tyler and the late, great Marilyn Monroe. More
The women of marijuana These women entrepreneurs and executives are making their mark in the marijuana industry. More
Most expensive collector cars from the Scottsdale auctions These are the most expensive collector cars sold at the Scottsdale auctions. More
Sponsors