Turtle power

Zoologist Lucas Miller dedicates a share of his profits to protecting the turtles he loves to sing about.

EMAIL  |   PRINT  |   SHARE  |   RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)

Photos
Tracking turtles Tracking turtles Tracking turtles
Biorhythms Publishing dedicates 5% of its sales to assisting endangered turtles like Tallulah.

(FORTUNE Small Business) -- Lucas Miller is a self-proclaimed "singing zoologist" whose love affair with marine life dates to his days at Miami University in Ohio.

An accidental zoology major (he had aimed to be a doctor), Miller paired a love for animals with musical prowess he gained as a guitarist and singer in his college rock band, and became an ecology entrepreneur. His Austin publishing company educates kids on nature conservation through books and CDs, which he produces.

In 2007 his firm, BioRhythms Publishing, pledged 5% of its $165,000 in annual sales to HEART (Help Endangered Animals - Ridley's Turtles). Miller also bought an $1,800 tracking device to help research the nesting patterns of Kemp's ridley sea turtles - the most endangered of the seven marine turtle species.

Miller spends half the year recording or writing and the other half performing his works. He croons about a medley of endangered species, but sea turtles are his clear favorites. To top of page

To write a note to the editor about this article, click here.

Find Business Answers
or
Ask a Question






QMy dream is to launch my own business someday. Now that it's time to choose a major, I'm debating if I should major in entrepreneurial studies or major in engineering to acquire a set of skills first. Is majoring in entrepreneurship a good choice? More
Get Answer
- Spate, Orange, Calif.
Sponsors
8 CEOs who took a pay cut in 2013 Median CEO pay inched up 9% in 2013 to $13.9 million. But not everyone got a bump last year. Here are eight CEOs who missed out. More
7 businesses Amazon wants to shake up From industrial supplies to educational software, Amazon is about more than just retail and books. More
Don't miss these Tax Day deals From massages and paper shredding to cookies and queso, celebrate the end of tax season with these Tax Day freebies and discounts. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.