Turtle power

Zoologist Lucas Miller dedicates a share of his profits to protecting the turtles he loves to sing about.

EMAIL  |   PRINT  |   SHARE  |   RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)

Photos
Tracking turtles Tracking turtles Tracking turtles
Biorhythms Publishing dedicates 5% of its sales to assisting endangered turtles like Tallulah.

(FORTUNE Small Business) -- Lucas Miller is a self-proclaimed "singing zoologist" whose love affair with marine life dates to his days at Miami University in Ohio.

An accidental zoology major (he had aimed to be a doctor), Miller paired a love for animals with musical prowess he gained as a guitarist and singer in his college rock band, and became an ecology entrepreneur. His Austin publishing company educates kids on nature conservation through books and CDs, which he produces.

In 2007 his firm, BioRhythms Publishing, pledged 5% of its $165,000 in annual sales to HEART (Help Endangered Animals - Ridley's Turtles). Miller also bought an $1,800 tracking device to help research the nesting patterns of Kemp's ridley sea turtles - the most endangered of the seven marine turtle species.

Miller spends half the year recording or writing and the other half performing his works. He croons about a medley of endangered species, but sea turtles are his clear favorites. To top of page

To write a note to the editor about this article, click here.

Find Business Answers
or
Ask a Question






QMy dream is to launch my own business someday. Now that it's time to choose a major, I'm debating if I should major in entrepreneurial studies or major in engineering to acquire a set of skills first. Is majoring in entrepreneurship a good choice? More
Get Answer
- Spate, Orange, Calif.
Sponsors
7 quirky luxury products for the super rich Take a look at some of the most unusual luxury products being marketed to the top 1% in Monaco, including a rotating sunbed, hand-made wooden skis and fur coats for dogs. More
Five things to know about Putin's Russia An economic crisis, Western sanctions and a comeback currency: What's going on in Russia? More
9 up-and-coming collectible cars They're relatively cheap now but these models have already caught collectors' eyes and are expected to increase in value in years to come More