A startup's seaworthy plan

When Fortune Small Business checked back in with a 2006 student-run startup, we found a company holding steady and landing major clients like Smith & Wesson.

EMAIL  |   PRINT  |   SHARE  |   RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)

betz_lobsinger.03.jpg
Betz (left) and Lobsinger stay afloat.

(Fortune Small Business) -- Float Tech, a Troy, N.Y., firm that makes boating outerwear with zip-in inflatable life-jacket linings, began in 2003 as an MBA project at Rensselaer Polytechnic Institute.

When Fortune Small Business met team members Cecilia Domingos, CEO; Jeffrey Betz, COO; and Michael Lobsinger, CTO (see "Stylish and slim life jackets?," March 2006), they had just won Coast Guard approval, an important quality-assurance mark, for their product. Float Tech sold about $500,000 worth of gear in 2006, mostly to marine-equipment retailers.

Once Float Tech's patent came through in July 2006, the firm charted a new course. Domingos left to move with her family, and Betz and Lobsinger hired a veteran CEO to replace her: local entrepreneur Judith Wheeler.

"We're a class-project-turned-company, so we needed someone like Judith with 30 years of retail experience," says Betz, 34.

Float Tech now focuses on licensing its products to larger apparel brands and landing commercial accounts such as Smith & Wesson (SWHC) (which sells branded Float Tech jackets to hunters and fishers). Revenues were flat at about $500,000 last year. But the firm expects that to change as it enters into new and profitable licensing deals. To top of page

Startup showdown 2008: 36 winning business plans

Ultimate ski jackets

Where are they now?: 2007 business plan winners
To write a note to the editor about this article, click here.

Find Business Answers
or
Ask a Question






QMy dream is to launch my own business someday. Now that it's time to choose a major, I'm debating if I should major in entrepreneurial studies or major in engineering to acquire a set of skills first. Is majoring in entrepreneurship a good choice? More
Get Answer
- Spate, Orange, Calif.
Sponsors
10 of the most luxurious airline amenity kits When it comes to in-flight pampering, the amenity kits offered by these 10 airlines are the ultimate in luxury More
7 startups that want to improve your mental health From a text therapy platform to apps that push you reminders to breathe, these self-care startups offer help on a daily basis or in times of need. More
5 radical technologies that will change how you get to work From Uber's flying cars to the Hyperloop, these are some of the neatest transportation concepts in the works today. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.