Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Black Friday retailers hope for silver lining

While a survey showed fewer shoppers are expected, a sharp drop in gas prices may leave some with some extra cash to spend and deals may draw out others.

EMAIL  |   PRINT  |   SHARE  |   RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
By Julianne Pepitone, CNNMoney.com contributing writer

Since the start of the recent market meltdown, how often do you check your 401(k) balance?
  • Once a day
  • Once a week
  • Once a month
  • I can't bear to look

NEW YORK (CNNMoney.com) -- Black Friday shopping is expected to decline slightly, but pent-up demand and lower gas prices may provide a small silver lining for the suffering retail industry, according to a survey released Tuesday.

Up to 128 million people said they will shop on the Friday, Saturday, or Sunday after Thanksgiving, down from 135 million the previous year, according to a survey by National Retail Federation (NRF).

But with some consumers holding out for the best deals and a sharp drop in gas prices giving some consumers a little bit of extra cash, retailers are hopeful.

In fact, a full 49 million people said they would "definitely" head to stores, while 79 million said they would decide after seeing the weekend deals.

Despite the decline, NRF called the number a "welcome surprise" after months of suffering retail sales.

"Retailers realize that low prices will get consumers into stores this holiday season, and this could be the most heavily promoted Black Friday in history," said NRF Chief Executive Tracy Mullin, in a statement.

NRF said it will release the results of its Black Friday weekend survey by 4:00 p.m. ET on Sunday, Nov. 30. To top of page

Features
They're hiring!These Fortune 100 employers have at least 350 openings each. What are they looking for in a new hire? More
If the Fortune 500 were a country...It would be the world's second-biggest economy. See how big companies' sales stack up against GDP over the past decade. More
Sponsored By:
More Galleries
10 logo changes that drove people crazy When companies change logos, the backlash is often fierce. More
Hottest new Star Wars toys unveiled BB-8 can now be yours. So can interactive Yoda, a three-pronged lightsaber and other toys from the Star Wars movie. More
Google's logos through the years Google changed its logo for the fifth time in 17 years this week. Here's what the old ones looked like. More
Sponsors