CNNMoney.com
Companies Economy International Corrections Pre-market Trading After-hours Trading Winners/Losers/Actives Bonds Currencies Commodities World Markets Money Magazine Real Estate Taxes Jobs Ask the Expert Money 101 Autos Mutual Funds The Help Desk Loan Center Best Places to Live Ask the Expert Ultimate Guide to Retirement Retirement Calculators Rules of Retirement Best Funds Best Places to Retire Fortune Brainstorm Tech Apple 2.0 Blog Big Tech Blog Sectors and Stocks Tech Talk Resource Guide Small Business Makeovers Questions & Answers Small Business Video 100 Best Places to Launch FSB 100 Fortune Small Business Fortune 500 Brainstorm Tech Investing Management C-Suite Rankings Main Create Portfolio Edit Portfolio Create Alerts Edit Alerts
Money Magazine Ask the Mole

Why you should be buying stocks now

You've just discovered that you're not as brave as you thought. Don't make it worse by acting on your fear.

EMAIL  |   PRINT  |   SHARE  |   RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
By the Mole, Money Magazine's undercover financial planner

the_mole_illustration.03.jpg
Have future topics for the Mole to address? E-mail him at themole@moneymail.com.

(Money Magazine) -- When new clients come to me, I ask them a few questions about risk. One is "What would you do if the value of your stocks fell by 50%?"

The vast majority answer that they would buy more stocks. So now that the market has lost about 40% of its value, why are some of these same clients clamoring to sell?

Risk tolerance ebbs and flows. From 2003 to 2007, U.S. stock prices nearly doubled and international shares nearly tripled.

During such good years, you tend to believe that you have a high tolerance for risk. At times like these, your willingness to take chances drops sharply.

Such mood swings can lead you to jump in and out of the market and chase good performance, with devastating results.

According to a 2007 study of investor returns from 1991 to 2004 published in the Journal of Banking & Finance, the average investor pays a 1.5-percentage-point annual penalty for that kind of behavior.

My advice is to never rely on a risk questionnaire to tell you how much you should have in the market.

I ask about risk tolerance only to make the point that hypothetically losing half of your portfolio doesn't inspire the same fear that actually losing it will.

Your investment strategy should instead be based on your goals, your time horizon and what you've saved so far. Success will come from sticking to your plan.

But as you're learning now, buying stocks is emotional. Your investments represent security and freedom. And as you watch your balances decline, you see your dreams fade too. Hence the nervous calls.

What I'm saying is that while I can't make any promises, I wouldn't bet against capitalism over the long run. Chances are, you'll look back and see that this was a buying opportunity.

In times like these, you should push yourself to take more risk than feels comfortable. And in good times, go out on a limb less than you're inclined to.

I'm feeling shock too. But I've bought more stock-index funds. It's scary, but it's also likely the right thing to do.

The Mole is a certified financial planner and certified public accountant who - in the interest of fairness - thinks you should know what goes on behind the scenes in financial planning. Want to make contact? E-mail themole@moneymail.com. To top of page

Send feedback to Money Magazine

Features
Markets Last Change
Dow Jones 10,466.44 1.51 / 0.01%
Nasdaq 2,269.64 16.97 / 0.75%
S&P 500 1,120.59 2.57 / 0.23%
10-year Bond 96 30/32 Yield: 3.74%
U.S.Dollar 1 euro = $1.434 0.001
December 23, 2009 12:00 AM ET
CompanyPrice% Change
YRC Worldwide Inc 1.03 -9.65%
Gannett Co Inc 15.44 7.15%
Chiquita Brands International Inc 17.78 6.34%
Micron Technology Inc 9.93 5.53%
Dec 23 3:53pm ET †
More Galleries
Biggest losers: Where Americans aren't moving Through most of the decade Florida was one of the fastest growing states. But the sunny clime -- and 6 others -- lost more residents than they gained in the year ended July 1. More
8 hot cars: Class of 2000 In just 10 years, the market's changed a lot when it comes to cars. Where are these models now? The Prius became a hit; the Aztek got killed. More
Obama's Main Street favorites President Obama meets often with small business owners, peppering his speeches with their stories. We checked in with 6 entrepreneurs touted by the President to find out how they handle health care. More

© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy. Advertising Practices.
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.