FDA warns Cheerios on health claims

Regulators say the popular cereal is falsely labeled as a way to lower cholesterol.

EMAIL  |   PRINT  |   SHARE  |   RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)

How is the paycheck stimulus tax break affecting your economic situation?
  • It's helpful
  • It's not a big deal
  • I don't get the break

WASHINGTON (CNN) -- The Food and Drug Administration is chiding Cheerios for making false claims about the popular cereal's health benefits.

The federal regulatory agency questioned General Mills' claims that Cheerios Toasted Whole Grain Oat Cereal can help lower cholesterol and treat heart disease.

"You can lower your cholesterol 4% in 6 weeks," says the label on Cheerios' boxes.

A warning letter to General Mills posted on the FDA's Web site Wednesday said only FDA-approved drugs are allowed to make such claims.

"Your Cheerios product is misbranded," the letter said. General Mills defended its heart health claim saying that it has been FDA-approved for 12 years and the message about lowering cholesterol has appeared on Cheerios boxes for more than two years.

"The science is not in question," General Mills (GIS, Fortune 500) said in a statement. "The scientific body of evidence supporting the heart health claim was the basis for FDA's approval of the heart health claim, and the clinical study supporting Cheerios' cholesterol-lowering benefit is very strong." To top of page

Features
They're hiring!These Fortune 100 employers have at least 350 openings each. What are they looking for in a new hire? More
If the Fortune 500 were a country...It would be the world's second-biggest economy. See how big companies' sales stack up against GDP over the past decade. More
Sponsored By:
More Galleries
10 things you'll love about Windows 10 There's a lot to like about Windows 10. Here are our favorite features in Microsoft's soon-to-be-released operating system. More
Warren Buffett's gone cold. How his top 10 stocks are doing The Oracle of Omaha is an investing legend. But several of Berkshire Hathaway's biggest investments are off to a lousy start in 2015. Will shareholders complain at the annual meeting in Omaha on Saturday? More
BMW's M235i doesn't compromise BMW's new M235i gives you the performance of an M car for a lot less money. More
Sponsors
Worry about the hackers you don't know 
Crime syndicates and government organizations pose a much greater cyber threat than renegade hacker groups like Anonymous. Play
GE CEO: Bringing jobs back to the U.S. 
Jeff Immelt says the U.S. is a cost competitive market for advanced manufacturing and that GE is bringing jobs back from Mexico. Play
Hamster wheel and wedgie-powered transit 
Red Bull Creation challenges hackers and engineers to invent new modes of transportation. Play