Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Grills! Grills! Grills!

A serial entrepreneur tries to make disposable grills friendly for foodies and the environment.

EMAIL  |   PRINT  |   SHARE  |   RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)

grill.03.jpg
The EZ Grill sells for $4.99-$9.99

(Fortune Small Business) -- Serial entrepreneur Phillip Swan, 46, visited his native England last year and ended up in charge of a cookout for 20 people at his best friend's house. Instead of firing up his massive propane BBQ, Swan's buddy brought out disposable grills: baking pans with built-in cooking racks.

"I basically used his $3,000 stainless-steel grill as a stand for the disposable ones," Swan recalls, laughing.

Back home in Kirkland, Wash., Swan researched single-use grills and learned that they had won more than 50% of the charcoal grill market in Australia, the U.K. and countries throughout Europe and the Middle East. So this summer he unveiled a version for American consumers, called EZ Grill, which is available in two sizes and provides about 90 minutes of cooking time. It comes loaded with charcoal made from agricultural by-products -- rice and wheat husks -- and its packaging and aluminum base are recyclable. (EZ Grill's "environmentally friendly" branding is a stretch; despite the components, it's still a use-and-toss product.)

At first Swan projected 2009 revenues of $100,000. But with EZ Grill in 13,000 stores, including 7-Eleven, he's now expecting five times that figure.

These are hard times in the charcoal grill market. Sales are weak; former charcoal loyalists are switching to gas grills, which aren't so messy. Still, Swan thinks his grills will prevail by virtue of their disposability. After all, what's a mess when you don't have to clean it up?  To top of page

To write a note to the editor about this article, click here.




QMy dream is to launch my own business someday. Now that it's time to choose a major, I'm debating if I should major in entrepreneurial studies or major in engineering to acquire a set of skills first. Is majoring in entrepreneurship a good choice? More
Get Answer
- Spate, Orange, Calif.
Sponsors
The stock market's wild week in 6 pictures It was the wildest week in stocks in recent memory. Here's photos and CNNMoney's tweets of reactions to the panicked selling on Monday and Tuesday, which gave way to a mad buying scramble on Wednesday and Thursday. And then...a selloff on Friday again. More
How New Orleans is learning to live with water After Hurricane Katrina, the city of New Orleans had to reinvent the way it manages water and protects itself from future storms. More
Your degree will earn you the most from these colleges Art majors can make big bucks, too. Find out which school has the highest paid grads in your major. More
Worry about the hackers you don't know 
Crime syndicates and government organizations pose a much greater cyber threat than renegade hacker groups like Anonymous. Play
GE CEO: Bringing jobs back to the U.S. 
Jeff Immelt says the U.S. is a cost competitive market for advanced manufacturing and that GE is bringing jobs back from Mexico. Play
Hamster wheel and wedgie-powered transit 
Red Bull Creation challenges hackers and engineers to invent new modes of transportation. Play