NEW YORK (CNNMoney.com) -- Focus on the Family, a Christian non-profit group, said it will air its first Super Bowl spot during the upcoming game.
The 30-second ad will feature Tim Tebow, a former quarterback with the University of Florida's Gators and 2007 winner of the Heisman Trophy, along with his mother Pam.
"Tim and Pam share our respect for life and our passion for helping families thrive," Jim Daly, president of Focus of the Family, said in a written statement on Jan. 15.
The Tebows decided to participate in the ad "because the issue of life is one they feel very strongly about," the Colorado-based organization said in a press release.
Focus on the Family is opposed to abortion "under all circumstances, except in the rare instance when the mother's life is threatened by continuing the pregnancy," according to the organization's web site.
The Web site for the Bob Tebow Evangelistic Association, which is run by Tim Tebow's father, said that Pam has "a national platform to encourage the pro-life message," noting that she refused to abort Tim more than 20 years ago when she was advised to do so
Focus on the Family spokeswoman Lisa Anderson would not reveal how much her organization paid for the ad or provide further details about it. But she told CNNMoney.com that the funds were donated specifically for this purpose by unnamed individuals. She said the money did not come from the group's general fund.
CBS, broadcaster of the 2010 Super Bowl game, is charging about $3 million for 30-second spots, according to spokesman Dana McClintock. But CBS would not reveal how much it charged Focus on the Family for their ad.
Attempts to contact the Bob Tebow Evangelistic Association in Jacksonville, Fla. were unsuccessful.
This would not be the first time an agenda-based ad has aired during the Super Bowl. The American Legacy Foundation ran anti-smoking ads during the 2001, 2002 and 2004 games, according to Jon Swallen, senior vice president of research at TNS Media Intelligence. He also said the Office for National Drug Control ran anti-drug ads in 2002, 2003 and 2004.
Swallen said there is no evidence of anti-abortion ads in his Super Bowl records, which go back to 1982. The Super Bowl began in 1967.
Last year was a record high for Super Bowl viewer volume, according to The Nielsen Company, with 98.7 million people tuning in to watch the Pittsburgh Steelers beat the Arizona Cardinals.
More than 5% of DACA recipients have started their own businesses since enrolling the program, according to a recent survey. More
Republicans said their plan would make taxes easy to prepare, and indeed the final bill gets points for some simplification. But the whole story, like the tax code, is more complex. More
Uber is being sued by Waymo, Alphabet's self-driving car unit that was formerly part of Google. Waymo alleges that Uber stole trade secrets about its self-driving technology. More
In 1998, Ntsiki Biyela won a scholarship to study wine making. Now she's about to launch her own brand. More
Homeowners would be able to deduct interest on the first $750,000 of a new mortgage under the final tax bill -- down from the current $1 million threshold. More