Mattel's coolest Hot Wheels ever: They fold

stealth_rides.top.jpgThe first-ever "flat" remote-control Hot Wheels cars will hit stores in August.By Parija Kavilanz, senior writer


NEW YORK (CNNMoney.com) -- It's the size of a credit card and about as slim as a cell phone. But the coolest feature of Mattel's new Hot Wheels ride is its 3D action: Push a button and the "flat" car pops up into a remote-control vehicle.

Called "Stealth Rides," these toy cars are Mattel's first-ever folding Hot Wheels. It's the latest innovation for a brand that's been selling in toy stores for more than 40 years.

"This is definitely one the coolest new toys in 2010," said Jim Silver, a toy industry analyst and editor in chief of TimetoPlayMag.com.

Mattel (MAT, Fortune 500) has created five different models of Stealth Riders, including two cars, two tanks and a "Batmobile Tumbler" that the toymaker will debut next month during the Toy Fair in New York.

The annual industry event showcases some of the hottest new toys that will hit stores later in the year, in time for the Christmas shopping season.

All five Stealth Rides fold flat and slide out of a plastic case that functions as both a carrying case and a remote control. With the push of a button, the "flat" cars transform into three-dimensional, fully functioning remote-control vehicles.

"Containing a fully functioning vehicle in a pocket-sized case will allow kids to play anywhere, anytime," said Geoff Walker, senior vice president with Mattel Brands. "The vehicles [provide] a unique and cool level of play experience that was not previously possible."

The Hot Wheels Stealth Rides will hit stores in August, priced at about $25 per car.

"The remote control category [of toys] used to include big toys for $70 or more," said Silver. "So this is an affordable price point for a very cool product that's never been done before."

He also praised the cars' engineering. "These [cars] are easy to carry around and the charge time is fantastic," Silver said. "It's 30 minutes of play, and that's a long time for such a small remote-control toy." To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,356.87 288.00 1.69%
Nasdaq 4,644.31 96.48 2.12%
S&P 500 2,012.89 40.15 2.04%
Treasuries 2.15 0.08 3.72%
Data as of 5:47am ET
Company Price Change % Change
Bank of America Corp... 17.26 0.00 0.00%
General Electric Co 24.43 0.00 0.00%
Apple Inc 109.41 2.66 2.50%
Cisco Systems Inc 26.81 0.22 0.85%
Microsoft Corp 45.74 0.58 1.28%
Data as of Dec 17

Sections

That number will likely grow as the Obama Administration eases restrictions with the Communist country. More

Laurie Segall sits down with Reddit founder Alexis Ohanian and founder of AeroFS, Yuri Sagalov, to discuss how immigration reform could bring more skilled tech workers to the U.S. More

News startup The Skimm announced a new round of funding, 1 million active readers, and plans to expand into a 'lifestyle brand.' More

Congress waited until the last minute to decide what to do with a slew of expired tax breaks. They extended most of them, and a handful will affect individuals directly. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.