Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

CBS sells out Super Bowl ads

By Aaron Smith, staff reporter


NEW YORK (CNNMoney.com) -- If you haven't bought a spot for your Super Bowl ad, then you're too late.

CBS (CBS, Fortune 500), the broadcaster for this year's NFL championship, said it has sold out all the spots for the big game, said spokeswoman Shannon Jacobs on Monday.

It took the company several weeks to nail down the last few spots. CBS reported on Jan. 7 that it was 95% sold out.

A 30-second spot sold for up to $3 million apiece, according to CBS. Super Bowl advertisers get charged a premium because so many people watch the game. Last year was a record high for viewer volume, according to The Nielsen Company, with 98.7 million tuning in.

Anheuser-Busch (BUD) is the top advertiser this year, having purchased five minutes worth of ad time.

Other advertisers include PepsiCo's (PEP, Fortune 500) Frito-Lay division, GoDaddy.com, Coca-Cola (KO, Fortune 500), Chrysler, Volkswagen, Kia, the U.S. Census Bureau and Focus on the Family.

The Super Bowl will be played on Sunday, between the Indianapolis Colts and the New Orleans Saints at the recently re-named Sun Life Stadium near Miami. To top of page

Index Last Change % Change
Dow 23,328.63 165.59 0.71%
Nasdaq 6,629.05 23.99 0.36%
S&P 500 2,575.21 13.11 0.51%
Treasuries 2.38 0.06 2.59%
Data as of 9:13pm ET
Company Price Change % Change
General Electric Co 23.83 0.25 1.06%
Bank of America Corp... 27.17 0.59 2.22%
AT&T Inc 35.54 -0.15 -0.42%
Micron Technology In... 41.50 0.19 0.46%
PayPal Holdings Inc 70.97 3.72 5.53%
Data as of Oct 20
Sponsors

Sections

More than 5% of DACA recipients have started their own businesses since enrolling the program, according to a recent survey. More

Tax revenue and spending both rose in fiscal year 2017, which ended last month. But spending growth outpaced revenue growth, according new numbers from the federal government. More