Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

CBS sells out Super Bowl ads

By Aaron Smith, staff reporter


NEW YORK (CNNMoney.com) -- If you haven't bought a spot for your Super Bowl ad, then you're too late.

CBS (CBS, Fortune 500), the broadcaster for this year's NFL championship, said it has sold out all the spots for the big game, said spokeswoman Shannon Jacobs on Monday.

It took the company several weeks to nail down the last few spots. CBS reported on Jan. 7 that it was 95% sold out.

A 30-second spot sold for up to $3 million apiece, according to CBS. Super Bowl advertisers get charged a premium because so many people watch the game. Last year was a record high for viewer volume, according to The Nielsen Company, with 98.7 million tuning in.

Anheuser-Busch (BUD) is the top advertiser this year, having purchased five minutes worth of ad time.

Other advertisers include PepsiCo's (PEP, Fortune 500) Frito-Lay division, GoDaddy.com, Coca-Cola (KO, Fortune 500), Chrysler, Volkswagen, Kia, the U.S. Census Bureau and Focus on the Family.

The Super Bowl will be played on Sunday, between the Indianapolis Colts and the New Orleans Saints at the recently re-named Sun Life Stadium near Miami. To top of page

Index Last Change % Change
Dow 21,454.61 143.95 0.68%
Nasdaq 6,234.41 87.79 1.43%
S&P 500 2,440.69 21.31 0.88%
Treasuries 2.22 0.02 1.05%
Data as of 10:27pm ET
Company Price Change % Change
Bank of America Corp... 23.88 0.61 2.62%
Advanced Micro Devic... 13.23 -0.17 -1.27%
Ford Motor Co 11.09 0.01 0.09%
General Electric Co 27.08 -0.13 -0.48%
Micron Technology In... 32.24 0.58 1.83%
Data as of 4:15pm ET
Sponsors

Sections

A federal prosecutor called former pharmaceutical CEO Martin Shkreli a fraudster in the opening statements of his criminal fraud trial, but his defense attorney said his client might be strange, but he's not guilty. More

The Federal Reserve on Wednesday will disclose if 34 of the country's banks will be cleared to buy back stock or pay dividends to shareholders. More

It's tough being a first-time buyer in today's housing market. Don't make it even harder (or more expensive) for yourself by making these common mistakes. More