Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

CBS sells out Super Bowl ads

By Aaron Smith, staff reporter


NEW YORK (CNNMoney.com) -- If you haven't bought a spot for your Super Bowl ad, then you're too late.

CBS (CBS, Fortune 500), the broadcaster for this year's NFL championship, said it has sold out all the spots for the big game, said spokeswoman Shannon Jacobs on Monday.

It took the company several weeks to nail down the last few spots. CBS reported on Jan. 7 that it was 95% sold out.

A 30-second spot sold for up to $3 million apiece, according to CBS. Super Bowl advertisers get charged a premium because so many people watch the game. Last year was a record high for viewer volume, according to The Nielsen Company, with 98.7 million tuning in.

Anheuser-Busch (BUD) is the top advertiser this year, having purchased five minutes worth of ad time.

Other advertisers include PepsiCo's (PEP, Fortune 500) Frito-Lay division, GoDaddy.com, Coca-Cola (KO, Fortune 500), Chrysler, Volkswagen, Kia, the U.S. Census Bureau and Focus on the Family.

The Super Bowl will be played on Sunday, between the Indianapolis Colts and the New Orleans Saints at the recently re-named Sun Life Stadium near Miami. To top of page

Index Last Change % Change
Dow 18,308.15 164.70 0.91%
Nasdaq 5,312.00 42.85 0.81%
S&P 500 2,168.27 17.14 0.80%
Treasuries 1.61 0.05 3.28%
Data as of 4:00am ET
Company Price Change % Change
Procter & Gamble Co 89.75 1.52 1.72%
Bank of America Corp... 15.65 0.49 3.23%
Chesapeake Energy Co... 6.27 0.15 2.45%
Wells Fargo & Co 44.28 -0.09 -0.20%
Cognizant Technology... 47.71 -7.29 -13.25%
Data as of Sep 30
Sponsors

Sections

Telsa CEO Elon Musk chided his salespeople for offering discounts to customers, violating the company's strict 'no negotiation, no discount' policy. More

China is no longer offering Venezuela new loans, according to experts. It spells bad news for Venezuela, which relied heavily on Chinese finance. More

Telsa CEO Elon Musk chided his salespeople for offering discounts to customers, violating the company's strict 'no negotiation, no discount' policy. More

U.S. Labor Secretary Tom Perez writes about why the Labor Department introduced a new rule requiring federal contractors to provide paid sick leave to workers. More