Pizza is king for Super Bowl bellies

By Aaron Smith, staff writer


NEW YORK (CNNMoney.com) -- Super Bowl Sunday happens to be one of the hungriest days of the year for pizza-lovers, which means a nationwide windfall for pizzerias.

Pie orders typically spike by 35% on the day of the championship game compared to any other given Sunday, according to Jeremy White, editor of Pizza Today, the trade magazine for The National Association of Pizzeria Operators.

Super Bowl 2010 ads preview
The ads for Super Bowl 2010 bring back some old faces as well as a few newcomers.

That adds up to quite the feeding frenzy, as Americans consume 30 million pizzas, or 350 slices a second, on an average day, according to the association.

White described pizza as an inexpensive and "communal" food. It's a single pie shared by multiple people. That makes it "quintessential party food" and perfect for Super Bowl parties with their average turnout of 14 revelers, he said.

"The Super Bowl is an occasion that's often spent in the home," said White. "Most people do not go to a bar or restaurant to watch the Super Bowl, but they'll go to a Super Bowl party."

The only other pizza days that come remotely close are Halloween, New Year's Day, New Year's Eve and the day before Thanksgiving, he said. This means that pizzerias coast-to-coast need to get busy for the Sunday rush, when the Indianapolis Colts take on the New Orleans Saints.

"The average staff you have on an average Sunday is not going to be able to handle the orders on a Super Bowl Sunday," said White. "They're most likely bringing in additional drivers and kitchen staff."

That keeps pizza purveyors like Joe Mancino, manager of the family-owned Peppinos pizzeria in Brooklyn very busy.

"We get a lot of families that order from us, and the same people call every year," he said. "It gets crazy."

Mancino said he usually doubles his Super Bowl orders to 100 pies, compared with his average Sunday tally of 50. To match demand, Mancino said he'll double his delivery staff to four.

"You're not going to get rich, but it's a good day," he said.

But the feeding frenzy is relatively short-lived. "After halftime," Mancino said, "it becomes a ghost town." To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,814.94 -2.96 -0.02%
Nasdaq 4,758.25 3.36 0.07%
S&P 500 2,067.03 -2.38 -0.12%
Treasuries 2.26 -0.05 -2.16%
Data as of 12:52am ET
Company Price Change % Change
Apple Inc 117.60 -1.02 -0.86%
Bank of America Corp... 17.10 -0.08 -0.47%
Huntington Bancshare... 10.11 -0.07 -0.69%
Kinder Morgan Inc 40.75 -0.04 -0.10%
Ford Motor Co 15.68 0.01 0.06%
Data as of Nov 25

Sections

Jet fuel prices are down about 18% since August, but don't expect a break in your air fare any time soon. More

Retailers are repeating Black Friday deals from year to year, and offering the same discounts at other times. More

Sales of iPads and other tablets are slumping badly in 2014, and won't likely be a big hit during the holidays as they were last year. More

Ever since the Ebola epidemic erupted in her hometown of Foya, Liberia, Deboriah Foko has been working with Doctors Without Borders to inform others about this deadly virus. Here are journal entries from a day in her life. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.