Google Buzz slammed by Yahoo and Microsoft

By David Goldman, staff writer


NEW YORK (CNNMoney.com) -- Well, that didn't take long.

Less than an hour after Google (GOOG, Fortune 500) unveiled its new social network, Google Buzz, Yahoo (YHOO, Fortune 500) and Microsoft (MSFT, Fortune 500) took shots at their rival, both claiming that they've been running a similar service for years.

"Busy people don't want another social network, what they want is the convenience of aggregation," Microsoft said in a statement. "We've done that. Hotmail customers have benefited from Microsoft working with Flickr, Facebook, Twitter and 75 other partners since 2008."

Yahoo tweeted a similar gibe.

"Two years after #Yahoo! launched #Buzz, Google follows suit. Check out the original: http://buzz.yahoo.com/"

Ouch.

But even as Yahoo and Microsoft came out swinging Tuesday, neither has quite been able to deliver the knock-out punch: Both have had very limited success so far in the social networking sphere.

Yahoo launched Yahoo Buzz in 2008 as part of Yahoo Updates in an attempt to filter hundreds of social networks through Yahoo Mail, Messenger and Yahoo.com. But the company signaled in December that its social networking experiment wasn't working when it announced it would "deeply integrate" Facebook Connect into Yahoo Updates.

Similarly, Microsoft's Windows Live hasn't exactly taken the world by storm. Microsoft is right in saying the social networks that Google Buzz would integrate with Gmail have been integrated into Hotmail for years.

Google Buzz goes even further and threatens the ground that Facebook walks on. Microsoft made a $240 million investment in Facebook, giving Microsoft a million reasons for wanting to play down Google's new social network.

To be fair, Google has had its share of social network failure as well, with its wildly unpopular Orkut social network.

But a new Google social network that is fully integrated with Gmail, Google, Google Maps and other social networks has the blogosphere intrigued. As Google began to announce it, Google Buzz immediately became the most popular trend on Twitter.

And if Yahoo and Microsoft sound nervous, it's with good reason. Since Google Buzz integrates with Gmail without the need for users to sign up, Google just added 176 million users (according to com Score) to its new social network on Tuesday -- not a bad start. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,959.44 154.64 0.87%
Nasdaq 4,781.42 16.04 0.34%
S&P 500 2,078.54 7.89 0.38%
Treasuries 2.16 -0.01 -0.64%
Data as of 7:32pm ET
Company Price Change % Change
Gilead Sciences Inc 92.90 -15.55 -14.34%
Bank of America Corp... 17.71 0.09 0.51%
Apple Inc 112.94 1.16 1.04%
General Electric Co 25.71 0.09 0.35%
Facebook Inc 81.45 1.57 1.97%
Data as of 4:00pm ET

Sections

Private equity titan CEO David Rubenstein drops some rhymes in a holiday message to investors. More

Sure you could spend more this holiday, but your better bet is to put the money you save in your 401(k). More

Unilever sued Hampton Creek over its egg-free mayonnaise spread Just Mayo. But the company behind Best Foods and Hellman's mayonnaise has now dropped the lawsuit. More

Retired union workers could see their pensions cut under a controversial new law, but many say they're not sure how they'll make ends meet if big cuts go through. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.