Yahoo-Microsoft search deal gets final OK

By David Goldman, staff writer


NEW YORK (CNNMoney.com) -- Microsoft and Yahoo said Thursday that their online search deal has received approval from U.S. and European Union regulators, paving the way for the two companies to combine much of their Internet search business.

Under the 10-year deal, which was announced in July, Yahoo.com and Bing.com will maintain their own branding but search results on Yahoo.com will say "powered by Bing." Yahoo, in turn, will be responsible for getting premium advertisers.

Microsoft will pay Yahoo 88% of the revenue it gains from searches on Yahoo's sites. Microsoft will also have the rights to integrate Yahoo's search technology into its own existing Web search platforms.

With the final hurdle out of the way, the companies said Thursday that they will start implementing their partnership in the coming days. Yahoo and Microsoft have set a goal to complete all aspects of the deal in the United States by the end of 2010 and globally by the end of 2012. The companies previously said that U.S. users will start to see the change three months after regulators approved the deal.

"This breakthrough search alliance means Yahoo! can focus even more on our own innovative search experience," said Yahoo Chief Executive Carol Bartz in a statement.

Microsoft Chief Executive Steve Ballmer called the regulatory approval "an exciting milestone," noting that the companies are "just at the beginning of this process."

Google (GOOG, Fortune 500) remains the clear dominant search engine, controlling more than 65% of the market, according to online data tracker comScore. But Microsoft's (MSFT, Fortune 500) Bing and Yahoo (YHOO, Fortune 500) control nearly 30% of the market combined, which analysts say will help the companies attract better advertising partners.

Shares of Microsoft and Yahoo both rose less than 1% in midday trading. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,827.75 12.81 0.07%
Nasdaq 4,787.32 29.07 0.61%
S&P 500 2,072.83 5.80 0.28%
Treasuries 2.23 -0.03 -1.15%
Data as of 7:35pm ET
Company Price Change % Change
Kinder Morgan Inc 42.32 1.57 3.85%
Apple Inc 119.00 1.40 1.19%
Facebook Inc 77.62 1.99 2.63%
Pfizer Inc 31.10 0.63 2.07%
Bank of America Corp... 17.11 0.01 0.06%
Data as of 4:04pm ET

Sections

Code.org's new tutorial teaches kids to write computer code to get Disney's Elsa and Anna to ice skate around the computer screen. More

At malls and department stores across America, the faithful are lining up and camping out for deals. More

Two pilots encountered drones while flying over college football games and another pilot saw one while flying over the Hollywood sign. More

Natalie's Cakes and More has raised $84,000 through GoFundMe after protests trash store. More

Retailers are promising big deals this Black Friday, but are the savings actually worth the shopping mayhem? Test your deal-sniffing skills. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.