Tiger Woods' sponsors accept his apology

By David Goldman, staff writer


NEW YORK (CNNMoney.com) -- Tiger Woods' sponsors said they were pleased that the golfer issued a public apology for his infidelity on Friday and many said they were eager for him to return to the golf course.

Woods' major business partners, including Nike (NKE, Fortune 500), Gatorade, Gillette and EA (ERTS) have continued to support him since allegations of an affair first surfaced in late November. That support continued on Friday.

"Tiger has apologized and made his position clear," a Nike spokeswoman said. "Nike fully supports him and his family. We look forward to him returning to golf."

"We wish Tiger well as he works through these private matters," said a Gatorade spokesman.

And a Gillette spokesman said, "Tiger spoke today and addressed the issues he felt were most important. His words stand on their own. We wish him and his family the best."

Rounding out the words of support, EA Sports president Peter Moore said in a statement that the company was "supportive of his focus toward family and rebuilding his life."

"He remains one of the greatest athletes in history, and as a long-standing partner, we look forward to seeing Tiger back on the golf course when the time is right for him and his family," Moore added.

Woods did lose some sponsors along the way, including major ones like AT&T (T, Fortune 500) and Accenture. Gillette continued to sponsor Woods, but opted to pull commercials that featured the golfer. AT&T declined to comment for this story, and Accenture was not immediately available.

Tiger acknowledged Friday that he has done damage to his brand and his public image.

"My behavior has caused considerable worry to my business partners," Woods said. "For all that I have done, I am so sorry."

Still, recent market research shows that despite Woods' frequent appearances in the tabloids, consumers are still willing to buy products endorsed by the golfer.

According to research firm NPD, one-third of consumers surveyed in a recent study said their opinion of Woods has "significantly declined," but just 5% said they would cut back or eliminate purchases of products that Tiger endorses.  To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 16,461.32 -153.49 -0.92%
Nasdaq 4,382.85 -36.63 -0.83%
S&P 500 1,927.11 -14.17 -0.73%
Treasuries 2.23 0.02 0.95%
Data as of 6:22am ET
Company Price Change % Change
Bank of America Corp... 16.40 -0.20 -1.20%
Yahoo! Inc 42.00 1.82 4.53%
Apple Inc 102.99 0.52 0.51%
Facebook Inc 78.37 -0.32 -0.41%
Boston Scientific Co... 12.32 0.29 2.41%
Data as of Oct 22

Sections

Las Vegas might have first class shopping, dining and nightlife. But for serious gambling, head to Macau. More

Regulators are about to reveal the results of an extensive health check of Europe's top 130 banks, indicating which may need a cash infusion. More

Uber canceled its free rides with hot girls promotion in Lyon, France before it ever launched. More

Startups focusing on "ag tech," or agricultural technology, are gaining the attention of farmers and investors More

Dressing up in crazy costumes, traveling the world, posing for photos -- and getting paid to do it. Here are journal entries from a day in the life of professional "cosplay" character, Linda Le. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.