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Twitter CEO sells penthouse for less than he paid

By Hibah Yousuf, staff reporter

NEW YORK (CNNMoney.com) -- Last fall, Twitter CEO Evan Williams tweeted "Buy my loft...It's a steal!" at the asking price of $1.5 million. The listing went viral, and a buyer recently scored the San Francisco penthouse ... for $1.25 million.

Williams and his wife, Sara Morishige, had listed their two-bedroom, two-bath San Francisco loft for sale on Sept. 25 for $1,498,000, just $2,000 less than what they paid for it two and a half years earlier.

Twitter CEO first listed the loft for sale on Sept. 25.

But with prices plummeting everywhere, they had to unload the house for 17% less than they paid.

The original asking price did include some of their furniture, including the couch (yes, the very one Williams sat on), because it didn't "necessarily fit the feeling of [their] new house," said the loft's listing agent, Eric Turner of McGuire Real Estate.

While the couch was not included in the final sale, the buyer did score two side-by-side parking spots and remote controlled blinds. (Hooray, technology!)

The 1,792-square-foot penthouse is located in San Francisco's SoMA district in the historic concrete Heublein Building. Real estate agents, like Turner, sell the former wine warehouse as offering a Manhattan vibe with cityscape views.

"The building is unique because it blends the old historical feel but is updated and has a really nice subtle contemporary feel," said Turner.

The Heublein was converted in 1990 and offers two units with large private patios. The penthouse is one of them.

Perhaps hosting barbeques in the very same spot the social media royalty threw their bashes will imbue the new owner with some serious Web 2.0 mojo. Williams did, after all, earn a $1 billion valuation for Twitter, and sold his first startup, Blogger, to Google.

The building doesn't offer amenities such as doormen, a gym, a swimming pool and concierge service, but it is surrounded by the city's notable restaurants, including Bacar and Coco 500.

The couple, who welcomed their son, Miles, in August, left the building of young professionals and empty nesters to move into a four-bedroom with a Victorian-style exterior façade in Noe Valley. To top of page

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