Twitter rolls out ad plan

By Grace Wong, contributing writer


LONDON (CNNMoney.com) -- Twitter said Tuesday that it will start featuring ads as part of the company's effort to turn its popularity into profit.

Twitter co-founder Biz Stone unveiled the new advertising platform, called Promoted Tweets, on the company's blog.

"This announcement is a long time coming," said Stone in the announcement.

How Twitter plans to make money has been a question that, until now, the company has been reticent about.

Twitter allows users to post 140-character entries called "tweets."

Now when users conduct a search on the site, tweets paid for by Twitter's advertising partners will be displayed at the top of the search results page.

Companies that will feature ads on the site include Best Buy (BBY, Fortune 500), Starbucks (SBX) and Sony Pictures.

Other than carrying a label that signals they are being paid for by an advertiser, the promoted posts will look like a regular tweet.

As recently as last September, Stone had said it would be "awhile" before Twitter displayed ads on its Web site.

The company has taken heat for not revealling its business plan, but Stone was quick to poke fun at himself.

"When your name is Biz and you're a co-founder of Twitter, it also means putting yourself at the mercy of folks like Stephen Colbert, who hit home runs wtih lines like, 'So I assume that Biz in Biz Stone does not stand for Business model.'" To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play

Search for Jobs

Index Last Change % Change
Dow 18,010.68 -115.44 -0.64%
Nasdaq 5,070.03 -27.95 -0.55%
S&P 500 2,107.39 -13.40 -0.63%
Treasuries 2.09 -0.04 -1.64%
Data as of 11:47am ET
Company Price Change % Change
Bank of America Corp... 16.50 -0.17 -1.02%
Apple Inc 130.28 -1.50 -1.14%
Pfizer Inc 34.75 0.31 0.90%
Intel Corp 34.46 0.45 1.32%
General Electric Co 27.27 -0.36 -1.30%
Data as of May 29
Sponsors

Sections

Ed Gilligan spent his entire 35-year career with American Express, starting as an intern ad rising to one of the highest executive posts at the bank. More

The U.S. economy lost ground in the first quarter, but it is already showing signs of life. More

Brit Morin is a DIY queen. Her startup Brit + Co. inspires women and girls to be creative -- and just raised $23 million in funding. More