Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Twitter rolls out ad plan

By Grace Wong, contributing writer


LONDON (CNNMoney.com) -- Twitter said Tuesday that it will start featuring ads as part of the company's effort to turn its popularity into profit.

Twitter co-founder Biz Stone unveiled the new advertising platform, called Promoted Tweets, on the company's blog.

"This announcement is a long time coming," said Stone in the announcement.

How Twitter plans to make money has been a question that, until now, the company has been reticent about.

Twitter allows users to post 140-character entries called "tweets."

Now when users conduct a search on the site, tweets paid for by Twitter's advertising partners will be displayed at the top of the search results page.

Companies that will feature ads on the site include Best Buy (BBY, Fortune 500), Starbucks (SBX) and Sony Pictures.

Other than carrying a label that signals they are being paid for by an advertiser, the promoted posts will look like a regular tweet.

As recently as last September, Stone had said it would be "awhile" before Twitter displayed ads on its Web site.

The company has taken heat for not revealling its business plan, but Stone was quick to poke fun at himself.

"When your name is Biz and you're a co-founder of Twitter, it also means putting yourself at the mercy of folks like Stephen Colbert, who hit home runs wtih lines like, 'So I assume that Biz in Biz Stone does not stand for Business model.'" To top of page

Index Last Change % Change
Dow 17,079.12 -321.63 -1.85%
Nasdaq 4,578.02 -129.96 -2.76%
S&P 500 1,993.31 -44.10 -2.16%
Treasuries 1.48 -0.10 -6.59%
Data as of 11:25am ET
Company Price Change % Change
Bank of America Corp... 12.28 -0.72 -5.54%
Citigroup Inc 38.72 -1.58 -3.92%
Ford Motor Co 12.05 -0.47 -3.75%
Micron Technology In... 12.44 -0.77 -5.79%
Apple Inc 92.02 -1.38 -1.48%
Data as of 11:10am ET
Sponsors

Sections

For the past 20 years, any airline based in a European Union country has been able to fly anywhere within the single market whenever it wants. Brexit complicates that immensely for a host of carriers. More

One of Trump's advisers is firing back at the Moody's Analytics 'hit piece' that claimed the GOP candidate's plans would throw the U.S. into a recession. More

Cozmo, a complicated piece of engineering and artificial intelligence in the body of a toy, just wants to be loved. More

Struggling to pay off your student loans? Here are four steps to making it quicker and easier -- from someone who's paid down $100,000. More