Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Twitter rolls out ad plan

By Grace Wong, contributing writer


LONDON (CNNMoney.com) -- Twitter said Tuesday that it will start featuring ads as part of the company's effort to turn its popularity into profit.

Twitter co-founder Biz Stone unveiled the new advertising platform, called Promoted Tweets, on the company's blog.

"This announcement is a long time coming," said Stone in the announcement.

How Twitter plans to make money has been a question that, until now, the company has been reticent about.

Twitter allows users to post 140-character entries called "tweets."

Now when users conduct a search on the site, tweets paid for by Twitter's advertising partners will be displayed at the top of the search results page.

Companies that will feature ads on the site include Best Buy (BBY, Fortune 500), Starbucks (SBX) and Sony Pictures.

Other than carrying a label that signals they are being paid for by an advertiser, the promoted posts will look like a regular tweet.

As recently as last September, Stone had said it would be "awhile" before Twitter displayed ads on its Web site.

The company has taken heat for not revealling its business plan, but Stone was quick to poke fun at himself.

"When your name is Biz and you're a co-founder of Twitter, it also means putting yourself at the mercy of folks like Stephen Colbert, who hit home runs wtih lines like, 'So I assume that Biz in Biz Stone does not stand for Business model.'" To top of page

Index Last Change % Change
Dow 24,651.74 143.08 0.58%
Nasdaq 6,936.58 80.06 1.17%
S&P 500 2,675.81 23.80 0.90%
Treasuries 2.36 0.01 0.38%
Data as of 3:08pm ET
Company Price Change % Change
Bank of America Corp... 29.04 0.31 1.08%
General Electric Co 17.82 0.18 1.02%
Oracle Corp 48.30 -1.89 -3.77%
Micron Technology In... 42.40 0.16 0.38%
Microsoft Corp 86.85 2.16 2.55%
Data as of Dec 15
Sponsors

Sections

More than 5% of DACA recipients have started their own businesses since enrolling the program, according to a recent survey. More

Parents will get twice as large of a tax credit for each child next year, under a compromise hammered out by the House and Senate Friday ? although other changes to the bill mitigate the impact of that tax break. More

Uber is being sued by Waymo, Alphabet's self-driving car unit that was formerly part of Google. Waymo alleges that Uber stole trade secrets about its self-driving technology. More

Homeowners would be able to deduct interest on the first $750,000 of a new mortgage under the final tax bill -- down from the current $1 million threshold. More