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GM cuts Chevrolet's longtime ad agency

By Julianne Pepitone, staff reporter


NEW YORK (CNNMoney.com) -- General Motors' Chevrolet brand is cutting its ties with ad agency Campbell-Ewald, a Detroit-suburb-based ad agency that has worked for the automaker since 1919, the company said Friday.

Over its 91 years with Chevy, Campbell-Ewald created ad campaigns including "See the USA in Your Chevrolet" and "Like a Rock."

"We thank Campbell-Ewald for their many years of dedicated and loyal service on the Chevrolet brand and for the[ir] many campaigns," said Jim Campbell, U.S. vice president of Chevrolet marketing, in a prepared statement.

Campbell-Ewald is based in Warren, Mich., part of the Interpublic Group of Companies (IPG, Fortune 500). The company is one of the largest U.S. ad agencies, with more than 30 clients, and offices in Los Angeles, Washington D.C., and San Antonio.

In December, Chevrolet divided its ad contracts between Campbell-Ewald and Publicis Worldwide, a Paris-based agency. Chevrolet's Jim Campbell said the remaining Chevy marketing business will be transitioned over the next few months to Publicis.

Campbell-Ewald did not immediately respond to a request for comment. To top of page

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