White Castle unveils burger-scented candle

white_castle.gi.top.jpg By Blake Ellis, staff reporter


NEW YORK (CNNMoney.com) -- What better way to celebrate National Hamburger Month than with the aroma of a greasy White Castle burger? With the fast food chain's new scented candle, burger lovers can now enjoy the smell of sliders and onions all day long.

The candle's "steam grilled on a bed of onions" scent was created by Nest Fragrances, and the limited-edition candle comes in a ceramic holder designed to mimic White Castle's hamburger packaging, the fast food chain said this week.

"When I think of truly superior aromas, I think of the aroma of a freshly grilled White Castle hamburger -- life just doesn't get better than that," Laura Slatkin, founder of Nest Fragrances, said in a prepared statement. "We have captured that exact essence in our White Castle candle!"

Before creating the burger-infused candle for White Castle, Slatkin developed special fragrances for celebrities including Elton John, Princess Diana and Vera Wang.

The fast-food chain is selling the candles for $10 online and at select White Castle restaurants during National Hamburger Month, which lasts from May 1 to May 31. The proceeds will go to Autism Speaks, an autism science and advocacy organization.

So far, it appears that the promotion has been a hit. While the candle went on sale Monday, White Castle's website already tells shoppers that the candle is sold out -- for now.  To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 18,021.42 -104.70 -0.58%
Nasdaq 5,075.46 -22.52 -0.44%
S&P 500 2,109.62 -11.17 -0.53%
Treasuries 2.09 -0.04 -1.64%
Data as of 2:32pm ET
Company Price Change % Change
Bank of America Corp... 16.52 -0.15 -0.93%
Apple Inc 130.83 -0.95 -0.72%
Intel Corp 34.46 0.45 1.32%
Broadcom Corp 57.22 0.97 1.72%
Pfizer Inc 34.73 0.29 0.84%
Data as of 2:17pm ET
Sponsors

Sections

The U.S. economy lost ground in the first quarter, but it is already showing signs of life. More

Why can't the IRS protect you? Either its too broke -- or it's not spending its $10.9 billion budget the right way. More

Brit Morin is a DIY queen. Her startup Brit + Co. inspires women and girls to be creative -- and just raised $23 million in funding. More